Conversational AI for Customer Engagement: How AI Chatbots are Transforming Marketing
Conversational marketing, driven by AI chatbots, is rapidly changing how businesses interact with customers. With the rise of chatbots and voice assistants, brands can now deliver quick, personalized interactions that meet customer expectations in real time. This new approach enhances customer experience, boosts efficiency, and drives sales through AI customer engagement. Customers today demand instant […]
Navigating the Post AI Marketing Landscape as a Marketer
As the progress of artificial intelligence (AI) continues, allowing for more automation and efficiency than ever and taking marketing personalization to a whole new level, I can’t stress enough the importance of being AI savvy as a marketer. In this blog post I will explore the transformative impact of AI on marketing, the evolving role […]
AI in Marketing: The Future of Customer Engagement
The world of marketing has transformed dramatically with the advent of AI marketing and artificial intelligence. AI-powered marketing personalization is at the forefront of this revolution, offering businesses the ability to tailor experiences based on individual customer preferences. This technology enhances customer engagement by creating more relevant and personalized interactions across various platforms. More than […]
B2B Marketing: 10 Trends Shaping Success in 2025
The B2B marketing landscape is evolving faster than ever. Following the rapid rise of generative AI and shifts in buyer behavior, marketers are now adapting to a new normal defined by technology, personalization, and trust. What does the future of B2B marketing look like as we head into 2025 and beyond? In one word: transformative. […]
Strata Engineering
RECENT WORK Consulting Engineering (EPC) CLIENT Strata Engineering Inc. INDUSTRY Consulting Engineering Building Science Structural Engineering Engineering, Procurement & Construction (EPC) CATEGORY Marketing Strategy Industry Event Marketing SEM, SMM, & ABM Content Marketing & SEO Brand Awareness and Acquisition Campaigns Strata Engineering (SE) is a progressive consulting engineering firm established with the goal of dismantling […]
