Fractional Marketing for B2B Companies

Your Path to Markets, Audiences, Client Acquisitions & Revenue Growth

From strategic planning, product launches, and entering new markets (in Israel, Canada, and the US) to campaign management, lead generation, conversion-rate optimization, and sales growth. Every campaign and project is led by an experienced, results-focused fractional CMO — so you get senior marketing leadership without the cost of a full in-house marketing department.

Whether it's Google advertising, LinkedIn marketing, organic SEO, email marketing, or paid media (PPC), we leverage advanced MarTech and synchronize campaigns across every channel. The result: exceptionally precise targeting that maximizes the return on investment in every marketing channel.

Let's Talk Discover the New Agency Model

Client satisfaction

5.0

Google Reviews score ★★★★★

Brands That Go Via Marketing

Data Driven, MarTech Powered & Experience Backed Marketing

We leverage the hands-on marketing experience of our global team of fractional CMOs, combined with our expertise in data analysis and deep understanding of audiences, to create your competitive advantage.

What We Do

Marketing Services by Via Marketing

Via Marketing is a fractional marketing agency for B2B companies and businesses, connecting senior strategy, hands-on execution, data, and AI into one measurable growth engine. Our marketing services include a fractional CMO, organic SEO on Google, paid advertising on Google, Facebook, Instagram, and LinkedIn, GEO/AEO for visibility in AI answers such as ChatGPT, Claude, Gemini, and Google AI Overviews, email marketing, MarTech, and marketing automation. Instead of managing separate channels, we connect all activity around clear business goals: relevant visibility, quality leads, customers, pipeline, and CPA control.

Paid Facebook and Instagram advertising with audience targeting and greater reach to potential customers

Paid Facebook & Instagram Advertising

Paid Facebook and Instagram advertising that connects creative, audiences, and measurement to generate leads, customers, and sales fast.

Google Ads for Businesses

Paid Google advertising that connects keyword research, ads, landing pages, and conversion measurement to drive profitable inquiries and purchases.

Fractional CMO managing the marketing mix and driving business growth

Fractional CMO Services

A fractional CMO who leads strategy, positioning, vendor management, budgets, and measurement to connect marketing, sales, and growth.

Organic SEO on Google

SEO: an organic search agency that turns Google searches into paying customers.

GEO/AEO: optimization and visibility in AI engines

GEO/AEO for AI Engines

GEO/AEO for companies and businesses that want to appear in Google AI Overviews and in AI engines such as ChatGPT, Claude, Perplexity, Grok, Copilot, and more.

B2B LinkedIn marketing and advertising with decision-maker targeting, ABM, and quality lead generation

LinkedIn Advertising for Companies

B2B LinkedIn marketing and advertising: turning LinkedIn into a well-oiled machine for lead generation and customer acquisition.

Email marketing with personalized campaigns, promo codes, and improved open and conversion rates

Email Marketing for Companies

Email marketing: your most profitable marketing channel. Despite the rise of social networks, email marketing remains a top performer.

Marketing Automation

Marketing automation that connects CRM, email, customer journeys, and measurement to deliver the right message to the right person at the right time.

More Via Marketing services

Why choose Via Marketing?

We zero in on your goals, not just our tasks.

More than 10 years of international digital marketing experience and hundreds of successful campaigns in Israel, Canada, and the US. We set clear KPIs and report with full transparency — so you always know the results.

+50

Fractional marketing consultants

70%

Less overhead

100%

Remote workforce

Clients & Results

Projects, Clients & Case Studies

Leading companies have already chosen Via Marketing as their marketing arm and achieved measurable results. We are proud to serve as the marketing agency of startups, technology companies, B2B organizations, and local businesses in Israel and abroad. Our marketing crosses borders — we run successful campaigns in Israel, North America (the US and Canada), and Europe, delivering the same level of professionalism in every target market.

Scoutfor

Brand + GTMA foundation for launch and growth

BrandingGTMUX/UISEOPPC

Branding, website, and app for a classifieds platform

Scoutfor Media Inc. is an ecommerce and internet technology startup that built a retro-styled classifieds platform with an advanced escrow trust mechanism. Working with Scoutfor, we created a comprehensive strategy covering brand development, positioning, design, website and app development, go-to-market strategy, organic search, and paid campaigns. The result: a clear, differentiated brand, an accessible user experience, a strong foundation for launch and growth, and a digital presence that lets the platform stand out in the innovative classifieds space.

Tic Tac

CRM + CAPIServer-side measurement and conversion optimization

WebsiteLeadsRecruitmentCRMCAPIMeasurement

A website, paid campaigns, employee recruitment, and server-side measurement

Tic Tac Telecom Solutions Ltd. is one of Israel's largest resellers of HOT, high-speed internet, TV, and mobile, with a wide-reaching sales and call-center operation. For the company we built a new website, launched paid Facebook and Instagram campaigns for lead generation and customer acquisition, ran an employee-recruitment campaign, connected the company's custom CRM to CAPI, and set up a server-side measurement system for conversion optimization. By connecting the website, campaigns, CRM, and advanced measurement, we created a digital infrastructure that lets the company manage marketing, sales, and recruitment with greater precision, measurability, and efficiency.

Delta Chamber of Commerce

2xattendance, with every spot sold out

Golf Takes BallsEvent MarketingSold Out2xPR

The Golf Takes Balls annual golf tournament campaign

The Delta Chamber of Commerce set out to reverse a three-year decline in women's participation in its annual golf tournament. We created a bold event marketing campaign called Golf Takes Balls, spanning strategy, creative, a landing page, social media, public relations, influencer outreach, and post-event nurturing. The campaign sparked wide media conversation, changed the perception around the event, and turned a routine golf tournament into a bold statement about inclusion and women's presence in business. The result: attendance doubled, women's participation reached an all-time high, every spot sold out, an additional course was opened and sold out in full, and the organization saw a double-digit percentage increase in women's memberships.

Strata Engineering

SEO + PPC + ABMMarket presence in Vancouver

SEOPPCABMEventsB2B

Marketing strategy for a consulting engineering firm

Strata Engineering Inc. is a consulting engineering firm working across structural engineering, building science, sustainability, building envelope, bridges, construction, and EPC. Working with the firm, we built a comprehensive marketing strategy spanning event marketing, SEM, SMM, ABM, content, SEO, and brand awareness and client acquisition campaigns, alongside digital and field activity designed to establish a presence in the Vancouver market. The result: a significantly stronger brand presence in the market, improved awareness and engagement, high-quality leads, and the firm's establishment as a prominent player in consulting engineering in Vancouver.

99 Ninety Nine

Website + PPC + CRMSales and recruitment infrastructure

WebsitePPCRecruitmentCRMSEO

A new website, paid campaigns, and employee recruitment

99 Ninety Nine is an Israeli telemarketing and sales company that sells telecom, internet, TV, and mobile packages. For the company we built a new website, created paid lead-generation campaigns, launched an employee-recruitment operation, connected forms to internal systems, and ran an ongoing measurement and optimization process. By connecting the website, campaigns, CRM, measurement, and recruitment, we created a digital infrastructure that strengthens the company's sales and growth activity. The result: growth in inquiry volume, lower recruitment costs, a better sourcing and screening process, and a new website that builds credibility and supports growth.

MSR Click

+30%Improvement in application-to-hire conversion

New websiteSEOEmail AutomationGoogle Search+30%

A new website, SEO, email automations, and recruitment campaigns

MSR Click Ltd. is a leading Israeli company in telemarketing and the sale of advanced telecom solutions. For the company we designed and developed a new website, performed SEO optimization, set up email automations, and managed Google Search campaigns for employee recruitment. By connecting user experience, organic infrastructure, focused campaigns, and marketing automation, we created a more efficient, measurable digital recruitment process. The result: a 30% increase in the conversion rate from job application to actual hire.

We zero in on your goals, not just our tasks

Why Choose Via Marketing as Your Fractional Marketing Partner?

In short: the experience, the capabilities, and the results we deliver for our clients.

Strategic Marketing Led by an Expert

Every project is led by a fractional CMO with deep marketing experience. You get senior marketing leadership that sets a winning strategy and oversees execution — without carrying the cost of a full-time CMO.

Cost Savings with No Long-Term Commitment

Instead of building and maintaining an entire in-house marketing department, our fractional marketing model gives you full flexibility. Enjoy every service at a cost-effective rate, with the option to scale activity up or down as needed — without the recruiting costs, salaries, and benefits of a permanent team.

A Smart, Data-Driven Marketing Process

We combine advanced MarTech and AI capabilities to maximize results. With deep data analysis, marketing automation, and personalization, our campaigns are always precise and efficient. Every dollar of your budget is spent wisely to generate maximum leads and sales.

Proven Experience and Measurable Results

With more than 10 years of international digital marketing experience and hundreds of successful campaigns in Israel, Canada, and the US, we know what works. We have a track record of growing website traffic and generating thousands of leads that turned into revenue. We set clear KPIs and report with full transparency, so you always know the results.

We See What Others Miss

We map barriers, spot roadblocks, design strategies, and implement solutions that drive growth — not just identifying problems, but solving them.

One-Stop Shop with a Multidisciplinary Team

At Via Marketing you get everything your marketing needs in one place — from market research and strategy, through content and creative, to campaign management and technology. Our team of experts includes strategists, campaign managers, SEO/PPC specialists, content writers, and designers, all coordinated to produce the best results.

We zero in on your goals, not just our tasks

Bits of Wisdom

Articles from Our Marketing & Advertising Blog: Bits of Wisdom

Articles from the Via Marketing blog, picked especially for you.

16.06.2026

The Complete Guide to Generating the Quantity and Quality of Leads Your Business Needs

This guide provides a comprehensive, expert-level analysis of every aspect of lead generation.

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16.06.2026

The Complete Guide to Managing Paid Campaigns: From Strategy to Optimization on Google, Facebook, LinkedIn, and Beyond

Part 1: the core foundations of paid media management. Paid advertising (PPC) is the fastest and most measurable way to drive results.

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29.06.2026

Paid Facebook Advertising: The Complete Guide for 2026

Facebook is one of the largest digital advertising platforms in the world, with a huge and diverse audience.

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Careers in Marketing

The best thing about our office is that you don't have to be there.

Full-time remote work, that's our policy. No hybrid — we work from home all the time.

We recognize that needs and preferences vary from person to person, so, apart from a handful of times a year, we let our people choose where and when they want to work.

Check Out Open Positions Meet Our Team

Via Marketing Clients

Your Path to Markets, Audiences, Client Acquisitions & Revenue Growth

Paid Facebook & Instagram Advertising←

Google Ads for Businesses←

Fractional CMO Services←

Organic SEO on Google←

GEO/AEO for AI Engines←

LinkedIn Advertising for Companies←

Email Marketing for Companies←

Marketing Automation←

Fractional marketing consultants

Less overhead

Remote workforce

Branding, website, and app for a classifieds platform←

A website, paid campaigns, employee recruitment, and server-side measurement←

The Golf Takes Balls annual golf tournament campaign←

Marketing strategy for a consulting engineering firm←

A new website, paid campaigns, and employee recruitment←

A new website, SEO, email automations, and recruitment campaigns←

Strategic Marketing Led by an Expert

Cost Savings with No Long-Term Commitment

A Smart, Data-Driven Marketing Process

Proven Experience and Measurable Results

We See What Others Miss

One-Stop Shop with a Multidisciplinary Team

The Complete Guide to Generating the Quantity and Quality of Leads Your Business Needs

The Complete Guide to Managing Paid Campaigns: From Strategy to Optimization on Google, Facebook, LinkedIn, and Beyond

Paid Facebook Advertising: The Complete Guide for 2026

Paid Facebook & Instagram Advertising←

Google Ads for Businesses←

Fractional CMO Services←

Organic SEO on Google←

GEO/AEO for AI Engines←

LinkedIn Advertising for Companies←

Email Marketing for Companies←

Marketing Automation←

Fractional marketing consultants

Less overhead

Remote workforce

Branding, website, and app for a classifieds platform←

A website, paid campaigns, employee recruitment, and server-side measurement←

The Golf Takes Balls annual golf tournament campaign←

Marketing strategy for a consulting engineering firm←

A new website, paid campaigns, and employee recruitment←

A new website, SEO, email automations, and recruitment campaigns←

Strategic Marketing Led by an Expert

Cost Savings with No Long-Term Commitment

A Smart, Data-Driven Marketing Process

Proven Experience and Measurable Results

We See What Others Miss

One-Stop Shop with a Multidisciplinary Team

The Complete Guide to Generating the Quantity and Quality of Leads Your Business Needs

The Complete Guide to Managing Paid Campaigns: From Strategy to Optimization on Google, Facebook, LinkedIn, and Beyond