Golf Takes Balls

Delta Chamber of Commerce

CLIENT

Delta Chamber of Commerce

LOCATION

Greater Vancouver Area
Delta, B.C., Canada

INDUSTRY

Public
Local Government
Community

CATEGORY

Marketing Strategy
Public Relations (PR)
Creative
Campaign Management
The Delta Chamber of Commerce, based in Delta, British Columbia, is a non-profit organization established in 1910 with the purpose of fostering economic growth within the community. Originally named the Delta Board of Trade, it was renamed in 1961 and is the sole Chamber of Commerce in the city of Delta, B.C. The Chamber supports local businesses by providing professional development opportunities, organizing networking events, advocating, and lobbying on their behalf. Its mission is to promote economic growth, strengthen commerce and industry in the area, emphasize the importance of community involvement, and support local businesses to improve the overall quality of life in the community.

Women Inclusion, Retention, and Member Acquisition Campaign

The Delta Chamber of Commerce had been facing a persistent challenge – a declining number of female members and a struggle to attract women attendees to their events year after year. To address this issue, they brought on Via Marketing. Our team identified the annual Golf tournament as the perfect opportunity to engage women and devised the ‘Golf Takes Balls’ campaign, which became an overwhelming success.

The campaign went viral, capturing widespread attention from local and provincial media channels, generating significant buzz and excitement. The results were remarkable – not only did the Chamber experience the largest turnout of female attendees in its history, but they also witnessed a substantial surge in new women memberships.

Furthermore, the event itself grew beyond initial expectations. To accommodate the overwhelming interest, an additional Golf Course was added, doubling the size of the originally planned event. Remarkably, despite the expansion, the tournament still managed to sell out completely.

The ‘Golf Takes Balls’ campaign proved to be a game-changer, successfully increasing women’s participation and interest in the Delta Chamber of Commerce’s activities, revitalizing the organization with a renewed spirit of inclusivity and growth.

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Via Marketing Co. is a full-service B2B marketing agency—we bridge gaps between companies’ needs and their in-house marketing capabilities.
Tel-Aviv Office

Ha-Duvdevan St., 7
Unit #420
Kiryat Ono, Tel-Aviv
Israel 5551051

+972 (053) 331-2250

Vancouver Office

328 West Hastings St.,
Unit #300
Vancouver, BC
Canada V6B 1K6

+1 (604) 365-8433

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