A website, paid campaigns, employee recruitment, and server-side measurement infrastructure for one of Israel's leading HOT telecom resellers

Tic Tac Telecom Solutions Ltd. operates in one of the most competitive markets in Israel: telecom, internet, TV, and mobile services.

In a market like this, customers compare offers quickly, leave their details in several places at once, and expect a fast, clear response. At the same time, the sales teams and phone call centers need quality leads, need to know which campaign each lead came from, and need to act fast to turn an inquiry into a deal.

In addition, as a company operating call centers and sales teams, Tic Tac also needed to recruit employees on an ongoing basis: salespeople, service representatives, and candidates suited to a phone-based, competitive environment.

The challenge was not just to drive traffic or leads. The challenge was to build a complete digital system that connects marketing, sales, recruitment, measurement, and technology.

The core challenge was to create a digital infrastructure that could support two business goals at once: acquiring new customers and recruiting employees for the sales and call-center operation.

In the telecom space, paid campaigns can generate a high volume of inquiries — but without correct measurement and integration with the sales system, it is hard to know which leads are truly high quality, which campaigns produce deals, and where the budget should be invested.

In addition, following changes in digital measurement — browser blocking, privacy restrictions, and partial data loss on the browser side — the company needed a more advanced measurement infrastructure: one that does not rely only on standard pixels, but connects the website, the CRM, and the campaigns.

The main goals of the project were:

Build a professional, clear website that presents the company's services and encourages inquiries.

Launch paid Facebook and Instagram campaigns for lead generation and customer acquisition.

Create a more efficient digital process for recruiting employees for the call centers and sales teams.

Connect the company's custom CRM to the advertising platforms.

Set up a CAPI infrastructure to pass events and conversion data more accurately.

Improve campaign measurement and optimization capabilities.

Let the advertising platforms learn not only from leads, but from higher-quality conversions along the sales process.

Build a marketing and technology infrastructure that can support ongoing growth over time.

For Tic Tac Telecom Solutions Ltd. we built a digital operation that connects four core components: the website, the campaigns, the CRM, and server-side measurement.

The approach was to treat the campaigns not as a separate system, but as part of a complete business process: a user sees an ad, visits the site or leaves their details, the lead enters the CRM, the sales team handles the inquiry, and the information flows back into the measurement systems for optimization.

The result was a system that makes it possible not just to bring in leads, but to understand better which channels, messages, and campaigns produce higher-quality inquiries and actual purchases.

Building the website

We built a new website for Tic Tac Telecom Solutions Ltd., designed to serve the company's sales and recruitment activity.

The site was built around a simple, clear user experience, with an emphasis on presenting the company's core services: high-speed internet, TV, mobile, and telecom solutions.

It included conversion-focused messaging, contact forms, mobile responsiveness, and a structure that lets users quickly understand what is on offer and what the next step is.

Rather than a brochure-only site, it was built as a sales asset connected to the company's campaigns and sales operation.

Paid Facebook and Instagram campaigns for lead generation and customer acquisition

We set up and managed paid Facebook and Instagram campaigns to generate new leads and acquire customers for the company's telecom services.

The campaigns focused on relevant audiences, clear sales messaging, attractive service offers, and a fast push to action.

The emphasis was on generating focused inquiries that could be passed quickly to the sales team, while preserving the ability to measure and optimize campaign performance.

An employee-recruitment campaign on Facebook and Instagram

Alongside the customer-acquisition activity, we launched an employee-recruitment campaign on Facebook and Instagram.

The campaign was designed to reach candidates relevant to sales and call-center roles, present the opportunity clearly, and get candidates to leave their details quickly.

Instead of relying only on standard job postings, the campaign was built with a marketing mindset: a short message, clear visuals, a simple sign-up experience, and a follow-up process that lets the recruitment team handle inquiries more efficiently.

Integrating the custom CRM with CAPI

One of the central components of the project was connecting the company's custom CRM to CAPI.

The integration made it possible to pass events and conversion data more accurately from the company's system to the advertising platforms, strengthening campaign optimization.

Instead of relying only on browser-side data, we built a connection that measures the important actions in the process — from the initial inquiry through more advanced stages in the sales system.

Setting up server-side measurement

We set up a server-side measurement infrastructure designed to improve data quality, reduce event loss, and provide a more accurate picture of campaign performance.

Server-side measurement gives a business better control over the flow of data between the website, the CRM, and the advertising platforms.

For a company that operates a sales call center and manages a significant volume of inquiries, this is critical infrastructure: it shows not only how many leads came in, but which leads actually progressed through the process and which campaigns contributed most to business results.

Conversion optimization

With the infrastructure in place, we ran ongoing conversion optimization.

The work included reviewing campaign performance, lead quality, messaging, audiences, forms, measurement events, and the relationship between the source of an inquiry and its progress through the sales or recruitment process.

The goal was to improve data quality and decision-making, so the budget gradually shifts to the channels and campaigns that produce the highest business value.

Our strategy was built on connecting three key stages:

1. Creating demand and inquiries

Using Facebook and Instagram campaigns, we generated traffic and inquiries for the company's telecom services and for employee recruitment.

2. Conversion on the website and forms

The website and forms were built to make leaving details simple, fast, and clear — for potential customers and for job candidates alike.

3. Smart measurement and optimization

By connecting the CRM, CAPI, and server-side measurement, we created an infrastructure that gives a better understanding of conversion quality and enables optimization based on higher-quality data.

The project created a broad digital infrastructure for Tic Tac Telecom Solutions Ltd. that connects marketing, sales, recruitment, and technology.

Instead of advertising activity that ends at the lead, the company now has a system that tracks the customer and candidate journey more accurately, connects the campaigns to the CRM, and improves data-driven decision-making.

The main result: a more advanced marketing and measurement operation that enables lead generation, employee recruitment, data management, and conversion optimization under one connected infrastructure.

The project lets Tic Tac Telecom Solutions Ltd. manage its marketing and sales activity in a more advanced, connected way.

The new website created a professional, clear entry point for customers and candidates. The Facebook and Instagram campaigns generated relevant inquiries for both customer acquisition and employee recruitment. The CRM and CAPI integration improved the flow of information between the advertising platforms and the sales operation. Server-side measurement provided a more stable foundation for optimization and decision-making.

The business meaning is a system that can support growth over time — not just through advertising, but through the right connection between marketing, sales, recruitment, and data.

The initiative worked because it did not focus only on launching campaigns, but on building a complete system.

In markets like telecom, internet, TV, and mobile, competition for every customer is intense. Producing results takes more than a good ad: it takes a website that converts, forms that work, a call center that receives information on time, a CRM that centralizes the data, and a measurement system that sends the right signals back to the advertising platforms.

When all of these parts are connected, you can run smarter campaigns, improve lead quality, measure more accurately, and optimize based on real business data.

Paid campaigns can bring in leads, but the right infrastructure is what turns leads into business results.

In the case of Tic Tac Telecom Solutions Ltd., connecting the website, campaigns, CRM, CAPI, and server-side measurement created a foundation for measuring, learning, and improving the activity over time.

That is exactly the difference between a one-off campaign and a marketing system that can support sustained growth.

Website development

User-experience planning

Marketing copywriting

Facebook campaign setup

Instagram campaign setup

Lead-generation campaigns

Customer-acquisition campaigns

Employee-recruitment campaign

Custom CRM integration

CAPI integration

Server-side measurement setup

Conversion-event configuration

Campaign optimization

Conversion optimization

Data analysis and performance improvement

The work with Tic Tac Telecom Solutions Ltd. shows how a telecom and sales company can strengthen its growth activity with a complete digital infrastructure.

With a new website, paid Facebook and Instagram campaigns, an employee-recruitment campaign, an integration between a custom CRM and CAPI, and a server-side measurement system, we created an operation that connects advertising, sales, recruitment, and data.

The result is a marketing and technology infrastructure that lets the company manage leads, recruit employees, measure conversions, and improve performance in a smarter, more precise way.