Bits of Wisdom, a Via Marketing Blog

Personalized Advertising: The Complete 2026 Guide to Data‑Driven, Privacy‑First Ads

Learn how personalized advertising works, navigate privacy concerns, and use proven AI and data tactics to maximize ROAS in 2026.July 5, 2025

The Ultimate Guide to Marketing Personalization in 2026

Master marketing personalization strategy & campaign personalization with AI and data, and boost engagement, conversions, and ROI in 2026.July 3, 2025

Ideal Customer Profile (ICP): The Key to B2B Marketing

Level up your B2B marketing with our Ideal Customer Profile (ICP) guide, with a template, examples, and actionable insights.May 7, 2025

SEO vs Paid Search (PPC): The Final Answer

Stop guessing. Get the final answer on which is better, SEO or paid search (PPC), and learn how to combine both for maximizing your ROI.April 28, 2025

Marketing Strategy Plan Builder 2026: Step-by-Step Template for Growth

Learn how to create a winning marketing strategy plan. A step-by-step guide covering goal-setting, audiences, digital, social, B2B, and more.April 8, 2025

How to Build a GTM Strategy Without Wasting Time on Guesswork in 2026

Learn the 9-step GTM strategy framework used by $1M-ARR teams for building your Go-to-Market plan. Launch smarter, faster & get better resultsApril 8, 2025

AI Strategy for Marketing: Key Trends, Tools, Impact, and Practical Steps to Build One

Explore key trends, tools, and the impact of an AI strategy for marketing, along with practical steps to create one tailored to your company.January 23, 2025

Fractional Marketing Agency: Experience & Expertise On Demand

Discover how a fractional marketing agency gives you CMO-level expertise, without the cost or commitment of a full-time executive.January 19, 2025

CMOs: Buyer Behaviors Are Changing, So Should Your B2B Demand Generation Strategy

Understand the changes in buyer behaviors and how CMOs can adapt B2B demand generation strategies for effective engagement and better resultsJanuary 19, 2025