Launch your product with a winning game plan. In today’s competitive landscape, as many as 95% of new products fail, often due to the lack of a solid go-to-market strategy. A go-to-market (GTM) strategy is the step-by-step plan for launching a product or service to the right audience with the right messaging at the right time. It defines what you’re selling, who you’re targeting, how you will reach them, and how you’ll measure success. Without this roadmap, even a fantastic B2B product can stumble in the market.
Via Marketing is your partner for B2B GTM success, from initial GTM strategy planning to full GTM execution services. We are a full-service B2B marketing strategy agency offering end-to-end go-to-market strategy services. As a fractional marketing CMO agency, we specialize in B2B GTM marketing and act as an on-demand extension of your team. We’ll craft a data-driven go-to-market plan and then roll up our sleeves to implement it. Our experts bridge the gaps between your vision and your in-house capabilities, ensuring nothing falls through the cracks on the journey from launch to revenue growth. Tech startups and B2B companies trust us to coordinate everything needed for a successful launch, so you can launch with confidence and start scaling faster.
Fractional CMO Expertise: Executive-level strategic leadership on a flexible, on-demand basis, get seasoned marketing guidance without the cost or commitment of a full-time CMO.
Data-Driven Market Insights: Every GTM plan is grounded in thorough market research and analysis of your target market, competitors, and industry trends, so data backs all recommendations.
Clear Positioning & Messaging: We develop a compelling B2B positioning strategy and messaging framework that differentiates your brand and resonates with your ideal buyers, ensuring you stand out in the market.
Comprehensive Launch Plan: Our go-to-market planning encompasses all facets of your launch, from defining buyer personas and channel strategy to sales enablement, ensuring you enter the market with a 360° plan. Nothing is overlooked.
Hands-On GTM Execution: Unlike consultancies that stop at strategy, we provide hands-on marketing execution services. We coordinate multi-channel campaigns and continuously optimize tactics, ensuring the plan is carried out flawlessly to deliver real results.
Proven B2B Results: With extensive B2B GTM marketing experience across industries, our team has driven growth for B2B companies of all sizes. We bring best practices and innovative ideas from those successes to fuel your go-to-market strategy, and we stay accountable for achieving your business outcomes.
Strategic planning is the foundation of every successful go-to-market launch. Our B2B GTM strategy planning services begin with a deep understanding of your market and customers. We conduct in-depth market research, competitive analysis, and ideal customer profile development to map the landscape. Based on these insights, we define your unique value proposition and craft your brand positioning and messaging (our B2B positioning strategy services ensure you have a clear, compelling story). We then outline a complete launch roadmap covering the core pillars of a winning GTM plan – your target buyer personas, market positioning, distribution and marketing channels, pricing/revenue model, and a launch timeline with success metrics.
This thorough planning process reduces the risk of a launch flop by ensuring you’ve done your homework on customer needs, competition, and distribution ahead of time. In fact, launching without a GTM plan is like navigating a maze blindfolded – you might have a great product, but you could target the wrong audience or use ineffective channels without a strategy. By contrast, a well-crafted GTM strategy aligns your marketing, sales, and product teams around a common vision, clarifies your messaging, and guides execution so everyone is rowing in the same direction toward a successful launch. It also focuses your resources on the highest-impact opportunities: by pinpointing the right market segments and channels, you can shorten time-to-market and boost long-term revenue potential. The outcome of our planning phase is an actionable, crystal-clear go-to-market plan that gives you confidence and direction before you invest in a big launch.
Planning is only half the battle the other half is excellent execution. Our B2B GTM execution services ensure that the strategy we develop is implemented effectively, down to every detail. Once your GTM plan is in place, our team works as an extension of your organization to carry it out. We handle end-to-end campaign execution across all selected channels and tactics. This includes managing digital marketing campaigns (SEO, SEM/PPC, LinkedIn and social media, email marketing, etc.), content marketing and PR efforts, account-based marketing programs, and any other outreach defined in the strategy. We make sure each campaign is aligned with your core messaging and positioning, creating a cohesive brand experience for your target audience. Our team also coordinates closely with your sales team to align marketing and sales efforts (for example, ensuring leads are handed off and followed up properly, and providing sales enablement materials as needed). Essentially, we take ownership of the day-to-day marketing operations and execution, so you don’t have to whether that means handling a specific launch project or acting as your interim marketing department.
Execution with agility and optimization. Marketing execution is not “set and forget” we continuously monitor performance and optimize as we go. We establish clear KPIs and dashboards from the start, then track key metrics for your launch such as lead volume, conversion rates, customer acquisition cost, and pipeline velocity. If we see a metric falling short of goals, we immediately analyze the data and adjust course whether that means refining the channel mix, tweaking campaign messaging, or reallocating budget to higher-performing tactics. If something drifts off target, we revisit that part of the plan and make data-driven adjustments quickly. This proactive approach ensures your go-to-market execution stays on track and delivers a strong ROI. Throughout the execution phase, you’ll have full transparency into what’s happening, and we’ll meet regularly to review results and insights. Our goal is to not only execute your GTM plan, but also to build a repeatable marketing execution process that your team can carry forward for sustained growth.
Choosing the right partner for your go-to-market efforts can make all the difference. Here’s what sets Via Marketing apart as a provider of B2B GTM strategy planning and execution services:
Get executive-level marketing strategy input without the hefty price tag. We provide the expertise of a seasoned CMO without the cost of a full-time CMO, saving you the expense (and headache) of a six-figure salary and benefits.
Avoid the risks and long-term commitments of hiring full-time staff before you’re ready. Our fractional model lets you test and learn with a GTM specialist leading the way, reducing the risk of mis-hiring or over-investing in an uncertain market.
Need to scale marketing support up or down? No problem. We offer on-demand GTM services with the flexibility to adjust our involvement as your needs evolve. Engage us for a specific project or on an ongoing basis, you’re never locked into more than you need.
Our fractional CMOs and marketing team integrate seamlessly with your in-house team, working side by side to execute plans. We don’t operate in a silo we mentor your staff, share knowledge, and become part of your daily workflow. This ensures continuity and buy-in, and it elevates your internal capabilities for the future.
B2B marketing is in our DNA. We have proven success driving growth for B2B companies across industries from SaaS and tech startups to professional services and industrial firms. This deep B2B experience means we understand complex buyer journeys, long sales cycles, and niche targeting strategies. We leverage best practices and hard-won insights to give your go-to-market strategy an edge.
We align every marketing initiative with your business objectives for measurable success. From day one, we define what success looks like (whether that’s a target number of qualified leads, a revenue goal, or market share) and we track progress rigorously. You’ll receive regular reports and clear accountability from us. We focus on delivering results, not just activity.
Don’t let your next product launch become part of the 95% that fail. It’s time to identify your go-to-market challenges and tackle them head-on with the right strategy and team. Via Marketing is here to help you every step of the way from planning a razor-sharp GTM strategy to executing the campaigns that drive growth.
Contact us today to discuss your marketing roadblocks and goals. We’ll show you how our GTM Strategy Planning & Execution services can help you overcome those hurdles and achieve scalable B2B growth. Use the contact form below or schedule a call with a B2B marketing expert to get started. Let’s co-create a winning go-to-market plan and launch your product with confidence!
Via Marketing, a Full-Service B2B Fractional Marketing Agency.
We bridge gaps between companies’ needs and their in-house marketing capabilities.
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Ha-Duvdevan St., 7 / 420
Kiryat Ono, Israel 5551051
+972 (053) 331-2250
[email protected]
#400-601 West Broadway,
Vancouver, BC Canada V5Z 4C2
+1 (604) 365-8433
[email protected]
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