Strata Engineering
Consulting Engineering (EPC)
CLIENT
Strata Engineering Inc.
INDUSTRY
Consulting Engineering
Building Science
Structural Engineering
Engineering, Procurement & Construction (EPC)
CATEGORY
Marketing Strategy
Industry Event Marketing
SEM, SMM, & ABM
Content Marketing & SEO
Brand Awareness and Acquisition Campaigns
Strata Engineering (SE) is a progressive consulting engineering firm established with the goal of dismantling traditional industry barriers to enhance collaboration and innovation. Founded on the ethos of collective effort and dissatisfaction with the status quo, SE takes pride in its comprehensive service offerings that span structural engineering, sustainability consulting, building envelope, bridge and construction engineering, among others. Noteworthy for its “One Company” approach, the firm operates without geographic limits, fostering knowledge sharing and a unified strategy across all projects. Their commitment to social and environmental responsibility is underscored by achieving B Corp Certification, highlighting their dedication to meeting stringent standards of social and environmental performance, transparency, and accountability. SE innovative practices and client-centric model exemplify their pursuit of engineering excellence and sustainable design.
Market Disruption, Strategic Growth & Client Acquisition.
Market Presence: Strata Engineering Journey to Dominance in Vancouver
Via Marketing’s comprehensive marketing strategy propelled a consulting engineering firm to success in a new market. Our approach combined digital marketing techniques with traditional outreach to maximize impact.
For this engineering consultancy, we implemented a robust Search Engine Optimization (SEO) plan to improve organic visibility. This was complemented by targeted Search Engine Marketing (SEM) and pay-per-click (PPC) campaigns, ensuring top placement in Google’s SERP for terms with high intent that are most relevant to an EPC firm.
Our marketing experts crafted a tailored strategy for the engineering consultants, focusing on their unique strengths in the EPC (Engineering, Procurement, and Construction) sector. This integrated marketing approach included optimizing the firm’s website for crucial keywords related to consulting engineering services.
High-performing digital marketing campaigns were a cornerstone of our efforts. These included carefully designed PPC advertising and content marketing initiatives that resonated with the target audience in the engineering consulting field.
To further enhance brand recognition, we organized industry-specific events and client engagement activities. These efforts not only showcased the firm’s expertise in engineering consultation but also generated valuable leads.
Our social media marketing tactics transformed the consulting engineers’ online presence, significantly boosting engagement and brand awareness in the competitive engineering services market.
Through this multifaceted marketing strategy, combining SEO, SEM, PPC campaigns, and targeted outreach, we helped the consulting engineering firm successfully establish their presence and conquer a new market. The results demonstrated the power of a well-executed, comprehensive marketing approach in the specialized field of engineering consultancy.
