Case Study
Marketing Strategy, SEO, PPC, ABM, and Event Marketing for a Consulting Engineering Firm in the Vancouver Market
Strata Engineering Inc. is a consulting engineering firm working across structural engineering, building science, sustainability, building envelope, bridges, construction, and EPC. The firm is described as an innovative organization seeking to break down traditional industry barriers, strengthen collaboration, and operate with a “One Company” approach without geographic limits.
Working with the firm, we built a comprehensive marketing strategy spanning event marketing, SEM, SMM, ABM, content, SEO, and brand awareness and client acquisition campaigns, alongside digital and field activity designed to establish a presence in the Vancouver market.
The result: a significantly stronger brand presence in the market, improved awareness and engagement, high-quality leads, and the firm's establishment as a prominent player in consulting engineering in Vancouver.
- Client
- Strata Engineering Inc.
- Industry
- Consulting engineering
- EPC
- Building science
- Vancouver market
- Deliverables
- Marketing strategy
- SEO
- SEM/PPC
- ABM
- Event marketing
- Content and brand awareness
- Results
- Stronger market presence
- Improved awareness and engagement
- High-quality leads
01Background
Strata Engineering operates in a professional, complex, and competitive field, where buying decisions are made on the basis of trust, expertise, reputation, and consistent presence in front of professional audiences.
In the consulting engineering market, clients do not choose a provider based on an ad alone. They look for expertise, proof, professional visibility, industry relationships, and confidence in the firm's ability to lead complex projects.
The mission was to help Strata Engineering strengthen its position in the Vancouver market, stand out in a crowded arena, and build a stable foundation for growth and client acquisition.
02The Challenge
The central challenge was to build a strong marketing presence in a competitive market of consulting engineering firms.
Strata Engineering needed to present its professional capabilities clearly, strengthen brand awareness, appear in front of the right decision makers, and generate new business opportunities.
The challenge was especially complex because this is a professional B2B field, where the sales process is longer, decisions are built on trust, and the audience includes executives, developers, project managers, construction companies, and other professional stakeholders.