Kristina Starr
StrategizeInnovateEngage
Over a decade of product marketing experience, from early-stage startups to S&P 500 companies
Over a decade of product marketing experience, from early-stage startups to S&P 500 companies
Google Ads Management Services for B2B Companies: Purchase-Driven Paid SearchIn most ad accounts, the optimization point is a form: who left their details, how much the lead cost, and which ad brought more inquiries. That is a.LinkedIn Marketing Services for B2B CompaniesThe decisive advantage of LinkedIn advertising is surgical-grade targeting, based on verified professional data that users enter themselves. Unlike.B2B SEO ServicesLooking for an SEO company that translates searches into leads? Today, precise SEO is the most profitable channel: it creates trusted visibility,.Fractional CMO Services: From Strategic Direction to Rapid GrowthWorking with a senior fractional CMO lets a startup get experienced marketing leadership without committing right away to a senior full-time hire..
Website · LeadsA website, paid campaigns, employee recruitment, and server-side measurementTic Tac Telecom Solutions Ltd. is one of Israel's largest resellers of HOT, high-speed internet, TV, and mobile, with a wide-reaching sales and call-center operation.
For the company we built a new website, launched paid Facebook and Instagram campaigns for lead generation and customer acquisition, ran an employee-recruitment campaign, connected the company's custom CRM to CAPI, and set up a server-side measurement system for conversion optimization.
By connecting the website, campaigns, CRM, and advanced measurement, we created a digital infrastructure that lets the company manage marketing, sales, and recruitment with greater precision, measurability, and efficiency.
Golf Takes Balls · Event MarketingThe Golf Takes Balls annual golf tournament campaignThe Delta Chamber of Commerce set out to reverse a three-year decline in women's participation in its annual golf tournament. We created a bold event marketing campaign called Golf Takes Balls, spanning strategy, creative, a landing page, social media, public relations, influencer outreach, and post-event nurturing.
The campaign sparked wide media conversation, changed the perception around the event, and turned a routine golf tournament into a bold statement about inclusion and women's presence in business.
The result: attendance doubled, women's participation reached an all-time high, every spot sold out, an additional course was opened and sold out in full, and the organization saw a double-digit percentage increase in women's memberships.Over a decade of product marketing experience, from early-stage startups to S&P 500 companies
Kristina Starr · PRODUCT, GTM & DIGITAL
Over a decade of product marketing experience, from early-stage startups to S&P 500 companies
