Cut Through the Noise: Product Differentiation Strategies to Make YouStand Out in a Crowded Market

Every day, the tech industry spits out new products, making it clear that simply having a great product isn’t enough to capture market attention in a competitive landscape. A striking example of successful product differentiation strategies is Fieldwire, a ConTech startup that launched its construction management software in a highly competitive and saturated market. What […]

B2B Strategic Positioning: How Tech Giants Win Big

Have you launched a breakthrough tech product only to see it buried in the market noise? In today’s crowded enterprise landscape, even great innovations can fail without a clear position. Strategic positioning is the art of staking your claim in the minds of B2B buyers. It’s what separates market leaders from also-rans. Drawing on enterprise […]

Emotional Branding: Features Don’t Win Hearts, Emotions Do—Don’t Just Sell, Make Them Feel!

Did you know that emotionally connected customers are more than twice as valuable as highly satisfied ones? I know that sounds bold, but think about it: when was the last time a product feature made you feel something? Probably never. But when a brand tugs at your heartstrings through emotional advertising, it leaves a lasting […]

Strata Engineering

RECENT WORK Consulting Engineering (EPC) CLIENT Strata Engineering Inc. INDUSTRY Consulting Engineering Building Science Structural Engineering Engineering, Procurement & Construction (EPC) CATEGORY Marketing Strategy Industry Event Marketing SEM, SMM, & ABM Content Marketing & SEO Brand Awareness and Acquisition Campaigns Strata Engineering (SE) is a progressive consulting engineering firm established with the goal of dismantling […]