Cut Through the Noise: How Differentiation Makes Your Tech Product Stand Out in a Crowded Market
Every day, the tech industry spits out new products, making it clear that simply having a great product isn’t enough to capture market attention. A striking example of successful differentiation is Fieldwire, a ConTech startup that launched its construction management software in a highly competitive and saturated market. Fieldwire’s Differentiation: A Case Study In the sprawling […]
Emotional Branding: Features Don’t Win Hearts, Emotions Do—Don’t Just Sell, Make Them Feel!
Did you know that emotionally connected customers are more than twice as valuable as highly satisfied ones? I know that sounds bold, but think about it: when was the last time a product feature made you feel something? Probably never. But when a brand tugs at your heartstrings through emotional advertising, it leaves a lasting […]
Tech Giants’ B2B Marketing Playbook: Winning B2B Market Share with Strategic Positioning
Have you ever launched a groundbreaking tech product, only to see it get lost in the noise? The culprit might be a weak market positioning strategy or insufficient B2B . Forget fancy slogans; positioning is about creating a space in the market and the minds of your target customers, one that sets you apart from […]
Strata Engineering
RECENT WORK Consulting Engineering (EPC) CLIENT Strata Engineering Inc. INDUSTRY Consulting Engineering Building Science Structural Engineering Engineering, Procurement & Construction (EPC) CATEGORY Marketing Strategy Industry Event Marketing SEM, SMM, & ABM Content Marketing & SEO Brand Awareness and Acquisition Campaigns Strata Engineering (SE) is a progressive consulting engineering firm established with the goal of dismantling […]