Cut Through the Noise: Product Differentiation Strategies to Make YouStand Out in a Crowded Market
Every day, the tech industry spits out new products, making it clear that simply having a great product isn’t enough to capture market attention in a competitive landscape. A striking example of successful product differentiation strategies is Fieldwire, a ConTech startup that launched its construction management software in a highly competitive and saturated market. What […]
Tech Giants’ B2B Marketing Playbook: Winning B2B Market Share with Strategic Positioning
Have you ever launched a groundbreaking tech product only to see it get lost in the crowded marketplace? The problem may not be the product itself but rather weak strategic positioning. In the world of B2B, positioning goes far beyond catchy slogans or fancy marketing campaigns. It’s about staking your claim in the minds of […]
Emotional Branding: Features Don’t Win Hearts, Emotions Do—Don’t Just Sell, Make Them Feel!
Did you know that emotionally connected customers are more than twice as valuable as highly satisfied ones? I know that sounds bold, but think about it: when was the last time a product feature made you feel something? Probably never. But when a brand tugs at your heartstrings through emotional advertising, it leaves a lasting […]
Strata Engineering
RECENT WORK Consulting Engineering (EPC) CLIENT Strata Engineering Inc. INDUSTRY Consulting Engineering Building Science Structural Engineering Engineering, Procurement & Construction (EPC) CATEGORY Marketing Strategy Industry Event Marketing SEM, SMM, & ABM Content Marketing & SEO Brand Awareness and Acquisition Campaigns Strata Engineering (SE) is a progressive consulting engineering firm established with the goal of dismantling […]
