Emotion in B2B Marketing: Why Your Customers Buy on Emotion, Not Information
We often get caught up in the details—features, specifications, and exhaustive lists that delineate everything a product or service can do. However, it’s essential to recognize a more profound truth: 44% of B2B marketers believe that connecting on an emotional and factual level equally is key to campaign success (Gartner). This underscores a critical insight […]
Tech Giants’ B2B Marketing Playbook: Winning B2B Market Share with Strategic Positioning
Have you ever launched a groundbreaking tech product, only to see it get lost in the noise? The culprit might be a weak market positioning strategy or insufficient B2B . Forget fancy slogans; positioning is about creating a space in the market and the minds of your target customers, one that sets you apart from […]
Marketing Campaigns ROI: Strategies for Speeding Up Pay Times
A healthy cash flow is always one of the most important factors in a company’s ability to grow. In a thriving economy, when money can be borrowed nearly at cost, cash flow tends to be less of a concern. However, in an economy where interest rates are skyrocketing due to inflation, a lack of proper […]
Hack Their Brain: Mere Exposure Effect to Skyrocket Your Startup’s Growth
In the competitive world of startups and new market expansion, getting noticed is half the battle. But how do you make a lasting impression on potential customers who are bombarded with marketing messages every day? The answer lies in a powerful psychological phenomenon called the mere exposure effect. Familiarity Breeds Trust: The Science Behind the […]
Future of B2B Marketing: Trends That Are Becoming Necessities
Following the rise of Generative AI, B2B marketing is going through some serious changes. Have you wondered what these changes may look like? We have a few good guesses. Spoiler Alert: The main themes remain technology adoption, automation, cohesiveness, and, above all, highly personalized and targeted content. Here are 7 trends in B2B marketing that […]
Golf Takes Balls
RECENT WORK Delta Chamber of Commerce CLIENT Delta Chamber of Commerce LOCATION Greater Vancouver Area Delta, B.C., Canada INDUSTRY Public Local Government Community CATEGORY Marketing Strategy Public Relations (PR) Creative Campaign Management The Delta Chamber of Commerce, based in Delta, British Columbia, is a non-profit organization established in 1910 with the purpose of fostering economic […]
Strata Engineering
RECENT WORK Consulting Engineering (EPC) CLIENT Strata Engineering Inc. INDUSTRY Consulting Engineering Building Science Structural Engineering Engineering, Procurement & Construction (EPC) CATEGORY Marketing Strategy Industry Event Marketing SEM, SMM, & ABM Content Marketing & SEO Brand Awareness and Acquisition Campaigns Strata Engineering (SE) is a progressive consulting engineering firm established with the goal of dismantling […]
Bits of Wisdom Blog
Bits of Wisdom Nourishing minds, one byte at a time. Bits of Wisdom
Via Marketing, a Strategic Full-Service B2B Fractional Marketing Agency
Via Marketing—A Full-Service B2B Fractional Marketing Agency Via, the path of least resistance Via , the path of least resistance to markets & audiences. to markets & audiences. We break down market entry barriers, identify opportunities, and leverage our expertise in data analysis, deep emotional understanding of audiences, and creativity. This enables us to pave the […]
