The Power of B2B Content Marketing: Engaging Audiences and Driving Growth
B2B content marketing has become an essential tool for companies looking to increase online visibility, attract potential leads, and build strong relationships with their target audiences. By providing valuable, relevant content tailored to the needs of other businesses, B2B marketers can cost-effectively boost search engine rankings, establish thought leadership, and influence purchasing decisions through effective […]
B2B Buyer Persona: A Comprehensive Guide to Aligning Marketing & Sales
Creating detailed B2B buyer personas is essential for aligning marketing and sales efforts with the right audience. Research shows that “knowing your B2B buyer persona is key to making informed sales and marketing decisions,” and many companies are prioritizing persona development to guide their strategy. In a B2B context, buyer personas are semi-fictional profiles of […]
B2B Strategic Positioning: How Tech Giants Win Big
Have you launched a breakthrough tech product only to see it buried in the market noise? In today’s crowded enterprise landscape, even great innovations can fail without a clear position. Strategic positioning is the art of staking your claim in the minds of B2B buyers. It’s what separates market leaders from also-rans. Drawing on enterprise […]
B2B Brand Awareness Campaign Strategies: How World’s Top Marketers Achieve Success
In the fiercely competitive landscape of B2B marketing, where decisions hinge on data-driven insights and ROI, establishing a robust brand presence is more crucial than ever. Today, most of the savvy marketers recognize that it takes more than just showcasing features and benefits to truly captivate the hearts and minds of decision-makers. It’s about striking […]
Emotion in B2B Marketing: Why Your Customers Buy on Emotion, Not Information
We often get caught up in the details—features, specifications, and exhaustive lists that delineate everything a product or service can do. However, it’s essential to recognize a more profound truth: 44% of B2B marketers believe that connecting on an emotional and factual level equally is key to campaign success (Gartner). This underscores a critical insight […]
Marketing Campaigns ROI: Strategies for Speeding Up Pay Times
A healthy cash flow is always one of the most important factors in a company’s ability to grow. In a thriving economy, when money can be borrowed nearly at cost, cash flow tends to be less of a concern. However, in an economy where interest rates are skyrocketing due to inflation, a lack of proper […]
Hack Their Brain: Mere Exposure Effect to Skyrocket Your Startup’s Growth
In the competitive world of startups and new market expansion, getting noticed is half the battle. But how do you make a lasting impression on potential customers who are bombarded with marketing messages every day? The answer lies in a powerful psychological phenomenon called the mere exposure effect. Familiarity Breeds Trust: The Science Behind the […]
Future of B2B Marketing: Trends That Are Becoming Necessities
Following the rise of Generative AI, B2B marketing is going through some serious changes. Have you wondered what these changes may look like? We have a few good guesses. Spoiler Alert: The main themes remain technology adoption, automation, cohesiveness, and, above all, highly personalized and targeted content. Here are 7 trends in B2B marketing that […]
Golf Takes Balls
RECENT WORK Delta Chamber of Commerce CLIENT Delta Chamber of Commerce LOCATION Greater Vancouver Area Delta, B.C., Canada INDUSTRY Public Local Government Community CATEGORY Marketing Strategy Public Relations (PR) Creative Campaign Management The Delta Chamber of Commerce, based in Delta, British Columbia, is a non-profit organization established in 1910 with the purpose of fostering economic […]
Strata Engineering
RECENT WORK Consulting Engineering (EPC) CLIENT Strata Engineering Inc. INDUSTRY Consulting Engineering Building Science Structural Engineering Engineering, Procurement & Construction (EPC) CATEGORY Marketing Strategy Industry Event Marketing SEM, SMM, & ABM Content Marketing & SEO Brand Awareness and Acquisition Campaigns Strata Engineering (SE) is a progressive consulting engineering firm established with the goal of dismantling […]
