Conversational AI and Search Behavior: The Impact on User Interactions

Conversational AI and Search Behavior: The Impact on User Interactions

Conversational AI is transforming how users search for information online. Instead of typing a few keywords into a search engine, users can now engage in natural conversations with AI-powered agents, thanks to advancements in artificial intelligence. This shift in search behavior leads to more refined and context-aware results, enhancing the user experience. These AI systems […]

Conversational AI for Customer Engagement: How AI Chatbots are Transforming Marketing

A humanoid AI robot assisting a customer in a women's clothing store showcasing the integration of chatbots in the retail industry.

Conversational marketing, driven by AI chatbots, is rapidly changing how businesses interact with customers. With the rise of chatbots and voice assistants, brands can now deliver quick, personalized interactions that meet customer expectations in real time. This new approach enhances customer experience, boosts efficiency, and drives sales through AI customer engagement. Customers today demand instant […]

What Will Happen to Marketing in the Age of AI?

Futuristic AI-enhanced human head illustration with red background.

The rapid advancement of artificial intelligence (AI) is revolutionizing industries worldwide, with marketing being one of the most significantly impacted. As businesses strive to stay competitive in a digital-first era, the adoption of generative AI tools promises to transform marketing strategies, enabling more personalized and efficient content creation. However, this technological shift also raises critical […]

Notion AI: The Ultimate Tool for Increasing Productivity and Saving Time

Humanoid robots in business attire working at desks, representing Notion AI's integration in office work.

In today’s fast-paced digital world, finding the right tool to manage our professional and personal lives can be (I hate using this cliché saying, but when the glove fits…) a true game changer. Notion AI is one of those tools you don’t remember how or when you started using, but you can’t imagine getting by […]

Navigating the Post AI Marketing Landscape as a Marketer

AI letters made of circuit board components with 'FOR MARKETING' text below

As the progress of artificial intelligence (AI) continues, allowing for more automation and efficiency than ever and taking marketing personalization to a whole new level, I can’t stress enough the importance of being AI savvy as a marketer. In this blog post I will explore the transformative impact of AI on marketing, the evolving role […]

Conversational AI Privacy and Safety Concerns: Be Smart About the Information You Choose to Share

A shielded lock icon surrounded by data silhouettes, with a speech bubble containing the word "privacy" being intercepted by a barrier

Conversational AI, such as chatbots and virtual assistants, has transformed how people interact with technology. It offers convenience and efficiency, handling tasks like scheduling appointments or providing customer support. However, these benefits come with significant privacy concerns. Users often worry about how their personal information is collected, stored, and used by these AI systems. Privacy […]

AI in Marketing: The Future of Customer Engagement

An AI algorithm analyzes customer data, tailoring personalized marketing content

The world of marketing has transformed dramatically with the advent of AI marketing and artificial intelligence. AI-powered marketing personalization is at the forefront of this revolution, offering businesses the ability to tailor experiences based on individual customer preferences. This technology enhances customer engagement by creating more relevant and personalized interactions across various platforms. More than […]

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Via Marketing Co. is a full-service B2B marketing agency—we bridge gaps between companies’ needs and their in-house marketing capabilities.
Tel-Aviv Office

Ha-Duvdevan St., 7
Unit #420
Kiryat Ono, Tel-Aviv
Israel 5551051

+972 (053) 331-2250

Vancouver Office

328 West Hastings St.,
Unit #300
Vancouver, BC
Canada V6B 1K6

+1 (604) 365-8433

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