Via Marketing’s B2B SEO services help business-to-business companies increase their online visibility, generate high-quality leads, and outshine competitors. We understand that SEO for B2B companies requires a specialized approach – one that targets key decision-makers, builds trust at every touchpoint, and ultimately drives scalable lead generation. Our team combines proven SEO tactics with innovative strategies tailored to the B2B sales cycle, ensuring that every optimization directly contributes to your bottom line.
We don’t rely on guesswork. Our team leverages extensive B2B SEO experience and deep data analysis to craft strategies that deliver results. By using cutting-edge analytics tools and proprietary AI insights, we base every decision on evidence. This means we focus our efforts where the data shows they count, ensuring your company consistently ranks at the top of Google’s search engine results pages (SERPs) for the keywords that matter most. Our approach is inherently tied to lead generation and client acquisition SEO. Every optimization is aimed at attracting qualified prospects and converting them into leads, not just driving random traffic.
With over 200 successful SEO campaigns across various B2B industries, our track record speaks for itself. We’ve delivered results for technology firms, manufacturers, SaaS companies, professional services providers, and more. We understand that B2B SEO isn’t the same as B2C. Longer sales cycles and multiple stakeholders require a different playbook. Our specialists know how to optimize for these nuances. We have dedicated experts for every aspect of your campaign. From technical B2B SEO to content marketing and link building, each is handled by a professional with specialized expertise. We blend on-page optimization, thought leadership content, and lead generation tactics in a way that yields tangible business outcomes for our B2B clients.
We prioritize the metrics that actually grow your business, not vanity numbers. Here are a few highlights of what our approach has achieved:
Incorporating AI into our SEO process means you stay ahead of the curve. Our proprietary AI system analyzes search algorithms and user behavior patterns in real time, uncovering opportunities faster than any human possibly could. This technology-driven approach allows us to identify emerging trends and keyword opportunities months before they become mainstream. The benefit for you is an SEO strategy that’s always one step ahead of Google’s changes and your competitors’ moves. By the time others catch on to a new trend, you’re already capitalizing on it.
We go beyond traditional SEO with our artificial intelligence capabilities, giving you a distinct competitive edge. Navigating constant Google updates and evolving E-E-A-T content standards is challenging for any business, but our AI makes it manageable and even anticipates what’s next. Here’s how our AI works for you:
We’ve helped numerous B2B companies significantly improve their organic visibility and lead generation. Here are a few success stories from our clients:
Our SEO process is transparent, comprehensive, and tailored to your goals. We handle everything from the initial audit to ongoing optimization, so you can focus on running your business while the leads roll in:
If you’re ready to turn search engines into a major driver of leads and revenue for your business, let’s chat about how we can help. Schedule a free consultation with our team to:
Get a complimentary review of your current SEO: We’ll assess your website and rankings to identify strengths and weaknesses, at no cost.
Discover new growth opportunities: Learn how our B2B SEO experts can unlock quick wins and long-term gains, from untapped keywords to content ideas tailored for your market.
Receive a tailored SEO strategy proposal: Based on our review, we’ll prepare a custom plan to boost your search visibility, traffic, and lead generation, specifically for your business needs.
Get Your Custom B2B SEO Proposal Now!. Take the first step toward consistent inbound leads and sustainable growth.
Our approach combines traditional SEO best practices with cutting-edge AI and a focus on B2B lead generation. In practice, this means we don’t just set up your SEO and let it run. We continuously refine it. Our proprietary AI monitors search trends and user behavior specific to B2B audiences in real time. We adapt your strategy on the fly, responding to algorithm changes or shifts in customer interests as soon as they occur. Traditional SEO agencies might update your strategy every few months; we’re optimizing constantly. The result is an SEO campaign that’s always aligned with the latest search engine requirements and your buyers’ needs, giving you a competitive edge at all times.
Results will vary based on your starting point and industry, but most clients see notable gains within the first few months. Typically, within 3 to 6 months you can expect significant increases in organic traffic and a measurable uptick in lead volume. Page visits, inquiries, lead form submissions, and phone calls. We set clear benchmarks at the start and track progress closely. Many of our clients double their organic traffic or leads in the first year. Remember that SEO momentum builds over time, the longer we optimize, the more compounding growth you’ll see. And throughout the process, we provide transparent reports so you can watch the improvement month by month.
Staying ahead of Google’s constant algorithm changes is a core part of our service. We monitor Google news and industry forums daily, so we’re aware of upcoming updates. More importantly, our AI tools analyze your site’s performance data and broader search trends in real time and often catching the early signs of an algorithm shift. When an update happens, our team quickly assesses if and how it impacts your rankings or traffic. We’ll then adapt your SEO strategy as needed, whether that means tweaking content to meet new E-E-A-T standards or adjusting technical elements. Our proactive approach ensures that your site not only survives Google updates but often benefits from them, since we’re already aligning with Google’s evolving criteria.
B2B companies are our specialty, that’s where we have the most experience and where our strategies truly shine. We’ve successfully partnered with B2B firms in sectors like technology, manufacturing, SaaS, healthcare, finance, and more. That said, we have also worked with select B2C businesses that approached us and found that our data-driven approach fit their needs. If you’re a B2C company interested in our services, we’re happy to discuss and determine if there’s a mutual fit. But our core focus will always remain on delivering outstanding results for B2B organizations, as we understand the unique challenges and opportunities in B2B marketing better than anyone.
Absolutely. We often collaborate closely with our clients' in-house teams and can plug into your existing workflows. Our team has experience working with CRM and marketing automation platforms like HubSpot, Salesforce, Marketo, Pardot, and others. We can align our SEO and content efforts with your lead nurturing campaigns, sales pipeline, and reporting systems. For example, if you track leads and conversions in Salesforce, we'll make sure our SEO-driven leads are properly tagged and attributed in your system. Our goal is to make SEO a seamless part of your overall marketing ecosystem. We'll coordinate with your marketing managers, content writers, or web developers as needed to implement changes smoothly. Think of us as an extension of your team – we're flexible and adapt to your processes, not the other way around.
Measuring ROI is critical, especially for B2B where the sales cycle can be longer. We start by defining what a “conversion” or lead means for you. It could be form fills, content downloads, demo requests, etc. Then we set baseline metrics. As we execute the SEO campaign, we track key performance indicators such as keyword rankings, organic traffic, conversion rate from organic visitors, and the number of leads generated. But we don’t stop at just counting leads; we also look at lead quality. For instance, are the leads relevant and moving to sales calls? Through integration with your analytics and CRM, we can often track a lead from the moment they find you in search all the way to a closed deal. Each month, we provide a report that ties our SEO efforts to outcomes. For example, “SEO brought in 50 leads this month, which resulted in 10 sales opportunities worth $X in pipeline.” By comparing the value of those outcomes to your investment, you get a clear view of ROI. In short, we connect the dots between rankings, traffic, leads, and revenue so you know that SEO is truly paying off.
Our proactive approach is designed to minimize this risk, but if it happens, we’re on it immediately. Because we keep a constant watch on your rankings and have alerts for any major fluctuations, we’ll likely know of a drop as soon as you do (if not earlier). If a Google algorithm update causes a dip in your rankings, our team will perform a rapid diagnosis to figure out why. Maybe Google changed how it evaluates backlinks, or perhaps certain content needs an expertise boost whatever it may be, we’ll identify the issue. Then we’ll develop an action plan to recover quickly, whether it’s disavowing a bad link, enhancing a piece of content, or making technical adjustments. Our experience with past algorithm changes means we know what typically works to regain lost ground. In many cases, we’ve helped clients bounce back within a few weeks and even come back stronger. Rest assured, we treat your rankings and traffic as mission-critical, and if setbacks occur, we tackle them head-on with a solution-oriented mindset.
Contact Via Marketing today for a free consultation and strategy session. We’ll assess your needs, answer any remaining questions, and outline an SEO strategy for your B2B marketing needs.
Via Marketing, a Full-Service B2B Fractional Marketing Agency.
We bridge gaps between companies’ needs and their in-house marketing capabilities.
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Ha-Duvdevan St., 7 / 420
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+972 (053) 331-2250
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+1 (604) 365-8433
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