B2B SEO Services:Dominate Search, Drive Traffic & Grow Revenue

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Your next customer isn’t waiting for a cold call. They’re searching for a solution. Our B2B SEO strategies position you as the definitive answer, attracting high-intent decision-makers and turning organic search into your most profitable revenue channel.

  • Drive your sales pipeline: Turn high-intent searches into hot leads.
  • Dominate Your Niche: Become the go-to authority in your industry.
  • Own Your Market: Build long-term growth assets while reducing PPC costs.
Real Reviews From Real Clients
5 / 5.0 (31 Reviews) More reviews
Ofir Tal
Ofir Tal
05/12/2025

We went through quite a few marketing companies before finding one…

Asaf Edri
Asaf Edri
05/11/2025

A simply excellent marketing company! From the first moment we received…

Gal Sosin
Gal Sosin
05/11/2025

A professional, reliable and creative marketing company at the highest level.…

Ohad Samet
Ohad Samet
02/21/2025

Really professionals. We worked with several marketing agencies specializing in sponsored…

The Importance of SEO For B2B Companies

In B2B markets, long sales cycles and multiple stakeholders are common. B2B search engine optimization (SEO) is crucial because it ensures your business is prominently featured when potential customers, such as CEOs, CTOs, procurement managers, and other key decision-makers, search for solutions. B2B buyers often conduct extensive online research, reading blogs, whitepapers, and comparisons before ever contacting a vendor. If your website isn’t appearing in those Google search results, you’re not even in the consideration set. Here’s why SEO for B2B is a critical factor for growth:

Reach the Right Audience

B2B SEO targets a niche, professional audience that is actively looking for your offerings. Unlike B2C SEO, which targets a wide audience of consumers, B2B SEO focuses on specific industry keywords and terms that your ideal clients use. By optimizing for these terms, ranging from broad concepts to long-tail queries, you attract high-intent traffic consisting of companies seeking SEO services within your domain. This results in more qualified leads visiting your site, rather than just an increase in visitors.

Build Trust Early

Ranking high on Google isn’t only about traffic; it’s about credibility. Business buyers tend to trust organic search results. When your website consistently appears at the top of Google search rankings, it signals that your company is a credible industry leader. Effective search engine optimization for B2B can establish this trust even before a prospect reads any content. Unlike outbound sales or ads, SEO allows potential customers to discover you on their own terms, often leading to warmer, more receptive leads.

Cost-Effective Lead Generation

Compared to paid advertising or cold outreach, B2B SEO offers a compounding return on investment (ROI). The content and optimizations you invest in today can continue to attract and convert leads for months and years to come. Over time, the cost per lead from organic search often becomes significantly lower than that of PPC campaigns or other channels. For B2B companies with longer sales cycles, this sustained visibility is invaluable. By the time a prospect is ready to engage, they may have encountered your brand multiple times in search results (through blog articles, guides, or case studies), giving your sales team a solid head start.

Competitive Advantage

Many of your competitors are already investing in SEO; if they aren’t, this presents an opportunity for you to get ahead. A robust B2B SEO strategy ensures that you outshine the competition online. When a potential client searches for terms like “search engine optimization services B2B” or “SEO optimization service for industrial companies,” we want your site to be the first thing they see. Dominating Google SERP rankings not only drives leads directly to you but also pushes competitors out of the spotlight. In the battle for online attention, B2B SEO is a strategy that can consistently tilt search results in your favor.

B2B SEO marketing matters because it aligns your online presence with the research habits of today’s B2B buyers. It’s about being where your customers are looking, when they’re looking on Google and other search engines, and ensuring that what they find about your company inspires confidence. Via Marketing helps you achieve this, so your business is not just part of the conversation but is leading it.

In short, B2B SEO marketing matters because it aligns your online presence with the research habits of today’s B2B buyers. It’s about being where your customers are looking, when they’re looking on Google and other search engines, and ensuring that what they find about your company inspires confidence. Via Marketing helps you achieve exactly that, so your business is not just part of the conversation, but leading it.

The Via Marketing SEO Services

The Via Marketing B2B SEO Services

Our B2B SEO services encompass the full spectrum of search engine optimization needed to boost your visibility, drive traffic, and generate leads. As a comprehensive B2B SEO agency (part of a full-service marketing team), Via Marketing handles every aspect of SEO in-house. When you partner with us, you’re not just hiring an SEO consultant; you’re gaining a dedicated team of B2B SEO specialists and strategists who act as an extension of your marketing department. Here’s an overview of the core services we provide:

Keyword Research & Strategy

Everything begins with understanding what your B2B buyers are searching for. Our team conducts thorough keyword research to identify high-value search terms and phrases in your industry. We focus on the terms that your target audience’s business decision-makers actually use at different stages of their buyer journey, from early informational queries to late-stage comparison and purchase-intent keywords. This includes identifying both high-volume terms and niche long-tail phrases that indicate strong intent (for example, “SEO for B2B SaaS companies” or “B2B search engine marketing strategies”). Using these insights, we develop a customized SEO strategy that aligns with your business goals and the needs of your target buyers. The outcome is a clear roadmap outlining which keywords to target, what content to create, and how to prioritize optimizations. By strategically targeting the search terms that matter, we drive the right traffic, the kind that converts into leads and revenue for your B2B business. CEOs, CTOs, procurement managers, and other decision-makers search for solutions. Consider that B2B buyers often research extensively online (reading blogs, whitepapers, comparisons) before ever contacting a vendor. If your website isn’t appearing in those Google search results, you’re not even in the consideration set. Here’s why SEO for B2B is a make-or-break factor for growth.

On-Page Optimization

To rank well on Google, your website’s pages must send the right signals to both search engines and users. In our on-page optimization process, we fine-tune all the elements on your site to align with target keywords and provide an excellent user experience. This includes optimizing title tags, meta descriptions, headings (H1, H2, H3), and URL structures with relevant keywords (in a natural, non-stuffy way), ensuring SEO optimization for Google without compromising readability. We also improve content structure and clarity, making sure each page clearly addresses the intent behind a user’s query. Our team will update or suggest edits for your website copy so that it’s both Google-friendly and persuasive to human readers. Additionally, we handle image alt tags, internal linking, and schema markup as needed, all the fine details that help search engines understand your content. The result is B2B web pages that are highly relevant to the keywords your audience searches for, load fast, and convert visitors into leads. Effective on-page SEO boosts your Google search ranking for targeted terms and lays a strong foundation for all other SEO efforts.

Technical SEO & Site Audits

Even the best content won’t perform if your website has technical roadblocks. That’s why our services include in-depth technical SEO audits and fixes. As a first step, we conduct a comprehensive B2B SEO audit of your website, crawling it in the same manner as Google does to identify any issues that could hinder your rankings or user experience. This audit checks for problems with site architecture, broken links, crawl errors, duplicate content, improper redirects, XML sitemap and robots.txt issues, and more. We also assess your site’s loading speed and Core Web Vitals, recognizing that slow or unstable pages can negatively impact both SEO and user engagement. After pinpointing the issues, our team gets to work on technical SEO optimizations: improving site speed, fixing broken links or 404 pages, ensuring mobile-friendliness, and enhancing overall crawlability and indexation. We implement structured data (schema) where appropriate to help your content stand out (rich snippets, FAQ sections, etc.). In short, we make your site technically sound and optimized for Google. By resolving these behind-the-scenes factors, we help search engines crawl and index your content efficiently, which supports higher rankings. Our continuous monitoring enables us to proactively identify and address new technical issues, ensuring your website remains healthy and well-prepared for growth.

Content Creation & Optimization

High-quality content is the driving force behind B2B SEO success. We help you create and optimize content that not only ranks well but also resonates with your target audience of business leaders. Our content strategy begins with mapping content to each stage of the B2B buyer’s journey. Whether it’s informative blog posts addressing early-stage questions or in-depth white papers and case studies for prospects comparing solutions, we ensure you have content that speaks to every need. Our team of writers (with B2B expertise) will craft new content and refresh existing pages to align with keyword strategy and user intent. Every piece is optimized with on-page SEO best practices from using the right headings and keyword phrases to structuring the content for clarity (including bullets, images, and charts as needed).

Most importantly, we focus on value-driven content: answering common questions, solving problems, and showcasing your industry expertise. This not only improves your Google rankings (since search engines reward authoritative, relevant content), but also builds trust with readers. As part of content optimization, we also prune or consolidate thin or outdated content on your site, ensuring that every page is an asset rather than a liability. The result is a robust library of content that positions your company as a thought leader and attracts organic traffic that converts the essence of effective SEO for B2B marketing.

Link Building

Backlinks (links from other websites to yours) remain a critical factor in search ranking algorithms. But in B2B SEO, it’s quality over quantity. Our link-building approach focuses on acquiring authoritative and relevant backlinks that enhance your site’s credibility in Google’s eyes. We start by identifying link opportunities in your industry niche, for example, professional associations, industry publications, credible directories, or partners’ sites. Through ethical outreach and PR, we work to secure placements of your content on respected websites (guest articles, thought leadership pieces, interviews, etc.), always linking back to your site in a natural, value-adding way. We might, for instance, pitch a guest article to a trade journal where we include a link to a useful guide on your site, or we might get your latest whitepaper featured on a partner’s resource page. Each link we build is from a site with real authority and relevance to your business, no spammy link farms or black-hat tactics that could hurt your reputation.

Additionally, we conduct periodic audits of your backlink profile to disavow any low-quality links that could have appeared (a protective measure for your Google SEO health). Over time, this steady acquisition of quality backlinks elevates your domain authority, which in turn improves your ability to rank for competitive keywords. In plain terms, we help Google view your site as a trusted source in your field by establishing a network of endorsements from other reputable sites. Strong backlinks combined with great content are a recipe for SEO success, and Via Marketing has the B2B SEO experts and processes to do it right.

Analytics & Reporting

We believe in complete transparency and data-driven decision making. When you work with Via Marketing, you’ll always know how your SEO is performing and what results it’s delivering. Our team sets up robust analytics tracking (Google Analytics 4, Google Search Console, and other tools) to monitor key metrics, including organic traffic, keyword rankings on Google SERPs, click-through rates, conversion rates, and the number of leads or inquiries generated through organic search. More importantly, we focus on the metrics that matter to your business, not vanity metrics, but indicators of lead quality and ROI (for example, increase in qualified lead volume from organic search or reduction in cost per lead over time). We provide regular reports, typically issued every month, that break down the progress: Which keywords are moving up in rank? How has organic traffic grown this quarter? How many contact form submissions or demo requests came from SEO? You’ll see the trends and the tangible results of our work. And we go beyond the numbers each report includes; our insights and recommendations help you understand the “why” behind the results and the next steps we’ll be taking. In addition to scheduled reports, we maintain open communication, providing you with direct access to our team for any questions. We can schedule calls to walk you through the data and address any questions you may have about our search engine optimization services. This transparent communication ensures that you are never in the dark. Ultimately, our goal is the same as yours: ROI. We track and share everything, so you can see how SEO is contributing to your business growth (traffic, leads, and revenue). With Via Marketing, you get an SEO strategy agency that treats your goals like our own, measuring what matters and constantly optimizing for better results.

Our Data-Driven Process That Drives Results

How Our B2B SEO Process Drives Results

Having the right services in place is crucial, but success in SEO also depends on how those services are executed. At Via Marketing, we follow a proven, step-by-step process for B2B search engine optimization that keeps efforts organized, strategic, and focused on outcomes. Our approach isn’t a one-size-fits-all template. It’s a data-driven, customized game plan for each client. Here’s how our B2B SEO process works and drives real results for our clients:

Discovery & SEO Audit

We begin every engagement with a thorough discovery phase, which includes a comprehensive SEO audit of your website and digital presence. Our team takes the time to understand your business, your solutions, target customer profiles, sales cycle, and growth goals. We’ll ask questions and may meet with your stakeholders to grasp what success looks like for you. In parallel, we conduct a thorough audit of your current website, analyzing over 200 factors that influence SEO. This includes technical elements (site speed, crawl errors, mobile performance), on-page factors (content quality, keyword usage, metadata), and off-page factors (backlink profile and competitor link comparison). We also perform an in-depth competitor analysis: who else is ranking for your target keywords? What are they doing in terms of content and SEO strategy?

Additionally, we identify any content gaps, topics your audience is interested in that you don’t currently have content for, and opportunities where competitors might be weak. This discovery and audit phase establishes a clear baseline of where you stand and uncovers opportunities for both quick wins and long-term growth. By the end of this step, we will have a detailed map of what needs improvement and a solid understanding of your niche, which will set us up to craft an effective strategy.

Strategy Development

Armed with insights from the audit, we move into strategy development. This is where we translate findings into a tailored SEO game plan for your business. We define concrete SEO goals and KPIs (e.g., “Increase organic traffic by X% in 6 months” or “Generate Y more organic leads per month by the end of Q4”). Then we outline the tactics and timeline to achieve them. Key components of the strategy include: a target keyword list segmented by priority and funnel stage, a content plan (what new pages or articles to create, which existing ones to update, how to map keywords to pages), a technical improvement plan (fixes and enhancements needed), and a link-building outreach plan.

We ensure this strategy aligns with your broader marketing and sales objectives. SEO does not operate in a vacuum. For example, if a goal is to boost demo requests for a specific software product, our SEO strategy will prioritize content and keywords that drive those demo requests. This is also the stage where we integrate any B2B-specific considerations. A longer sales funnel means we may need more top-of-funnel educational content. Alternatively, if you have multiple decision-makers, we might plan content for each (e.g., a CTO guide versus a CFO value outline). We review the strategy with you, incorporating your feedback and industry knowledge. By the end of this phase, you’ll have a clear picture of what we’ll do, why we’re doing it, and how it will lead to better rankings, traffic, and leads. It’s essentially a blueprint that guides all subsequent execution, ensuring every effort is purposeful and ROI-focused.

With a solid plan in place, our team moves to execution. During this implementation phase, we tackle the action items across on-page, technical, and content work streams. Our SEO specialists optimize your site’s pages one by one: updating title tags and meta descriptions with target keywords (to improve click-through rates from Google search), adjusting headings and copy for relevance and clarity, and adding internal links between pages to create a stronger site structure. We address technical issues identified in the audit, such as improving page load times through image compression and code minification, setting up proper redirects for broken URLs, and enhancing mobile usability. If a site-wide SEO optimization is needed (like installing an SEO-friendly CMS plugin or updating your schema markup), we handle that as well.

Simultaneously, our content team is working on creating new content and refreshing existing content in accordance with the strategy. They might be writing a set of blog posts targeting specific long-tail queries or developing a cornerstone “Ultimate Guide” article for a high-value keyword. Each piece undergoes an SEO quality check to ensure it’s optimized (including keywords in headings, proper length, and a user-friendly format) before publication. We collaborate closely with your team during implementation. For example, if you have an internal web developer, we’ll provide instructions or work alongside them to implement technical changes. If you have brand guidelines, we adhere to them in terms of content tone and style. Throughout this phase, we closely monitor the early results. We don’t just set changes live and walk away; we monitor how Google reacts. Did a page’s ranking improve after optimization? Are we seeing a bump in organic visits after publishing those new articles? This allows us to verify that we’re on the right track or if any tweaks are needed. By executing methodically and monitoring the impact, we ensure that every change made moves the needle, driving higher rankings, more organic traffic, and ultimately more qualified leads to your site.

SEO is not a “set it and forget it” effort, especially in the dynamic B2B search landscape. After initial implementations, we enter an ongoing optimization cycle. Our team continually tracks key metrics and KPIs. We monitor your keyword rankings (daily or weekly) to see how you’re climbing the Google results for target terms. We analyze organic traffic patterns in Google Analytics, examining not only volume but also engagement (Are visitors spending time on your site? Which pages are they bouncing from?). Most importantly, we track conversions and leads from organic traffic to gauge the real business impact.

Using these data points, we refine the SEO strategy over time. For example, suppose we notice that certain content pieces are performing extremely well. In that case, we might expand those into a larger content cluster or find related topics to capitalize on that momentum. If other pages aren’t meeting expectations, we investigate the reasons. This may include adjusting the keyword targeting or improving the call-to-action on the page to boost conversions. Data analysis is our compass: we regularly review what’s working and what’s not, then adjust our tactics accordingly. This could mean updating our keyword targets (perhaps new search terms have emerged in your industry), improving content (refreshing an older blog post with new information and keywords), or making further technical tweaks (such as implementing newer SEO best practices or addressing the impact of a Google algorithm update). Google’s algorithms themselves change frequently; our ongoing monitoring ensures we stay ahead of any shifts. We also keep an eye on your competitors’ movements in search results and can pivot strategy if needed to respond to new competitive content. In essence, this phase is about continuous improvement, extracting more and more value from your SEO over time. It’s how we ensure that SEO isn’t just an initial boost, but a sustained, growing channel for lead generation. Our mantra: always be optimizing for maximum results and ROI.

Throughout our partnership, communication is constant and transparent. We provide you with regular updates and reports (typically monthly, as mentioned earlier) that detail what work has been done, how your website is performing, and what’s coming next. But beyond formal reporting, we maintain an open line of communication. We schedule check-in calls (e.g., monthly or bi-weekly) to discuss progress and answer any questions. If you prefer more hands-on communication, we’re available for emails or quick calls anytime you want to talk through something – whether it’s a new product you’re launching (so we can adjust SEO tactics) or a question from your CEO about our progress. We view ourselves as an extension of your team, so you’ll often hear from us proactively as well: sharing an insight we discovered, or a quick win we can implement between reporting cycles.

Moreover, our reporting is not just numbers on a page. We translate the data into plain English, highlighting the significance. For example: “Organic traffic is up 30% this quarter, which led to 15 additional demo requests – a 25% increase in leads from SEO.” We’ll point out which strategies contributed to the wins (“Our new content on [topic] is ranking #2 on Google and drove a lot of that traffic”) and how we plan to double down. Conversely, if something isn’t performing as expected, we’ll be upfront and explain our plan to address it. This honesty and clarity in communication builds trust – you’ll never be left guessing about what we’re doing or how it’s impacting your business.

Finally, as part of being a transparent SEO partner, we may also share access to a live dashboard or analytics account if you want to see real-time data. You can watch your Google rankings, organic visits, and conversions improve over time. We celebrate the victories with you and tackle challenges head-on with you. In sum, Via Marketing’s process isn’t just about executing tasks; it’s about building a partnership. From discovery through ongoing refinement, we keep you informed and involved. This collaborative, communicative approach ensures that the SEO campaign is always aligned with your business objectives, and that you have full confidence in the value we’re delivering every step of the way.

We go beyond traditional SEO with our artificial intelligence capabilities, giving you a distinct competitive edge. Navigating constant Google updates and evolving E-E-A-T content standards is challenging for any business, but our AI makes it manageable and even anticipates what’s next. Here’s how our AI works for you:
  • Real-Time SERP Tracking: Our AI monitors search engine results pages and your rankings continuously. The instant there’s a shift – whether from a Google algorithm update or a new competitor – we know, and we respond. This rapid feedback loop means no opportunity or issue goes unnoticed.
  • Intent Pattern Recognition: By analyzing patterns in search queries and user behavior, our AI identifies shifts in your audience’s intent. As your B2B customers’ needs evolve, we detect those changes early. This lets us update your content to answer new questions and capture emerging demand, keeping your site highly relevant to what prospects are looking for.
  • Predictive Insights: Rather than just reacting to changes, we predict them. Our AI studies historical data and trend signals to forecast upcoming changes in search algorithms and user interests. We prepare your SEO strategy in advance for Google’s next move, whether it’s an algorithm tweak or a new content preference, ensuring you maintain rankings and visibility through it all. This also helps us keep your content aligned with the latest E-E-A-T guidelines and industry best practices at all times.
  • Competitive Gap Analysis: We constantly analyze your competitors’ websites and content to find gaps we can exploit. Our AI-driven tools pinpoint valuable keywords and content topics your rivals haven’t covered or have under-optimized. We then create content to fill those gaps and earn you rankings that competitors can’t easily touch. By the time they realize what happened, you’re already the authority in those areas.
Reasons For Choosing Via Marketing

When it comes to choosing an SEO partner, we understand that you have options ranging from solo SEO consultants to large agencies. So what makes Via Marketing the right choice for your B2B organization? Simply put, we bring a unique blend of B2B expertise, proven results, and partnership approach that is hard to find elsewhere. Here are the key reasons companies consider us the best B2B SEO agency for their needs:

Why Choose Via Marketing for B2B SEO

B2B SEO Expertise & Experience

We are specialists in B2B marketing and SEO – it’s the core of what we do. Our team comprises seasoned professionals with extensive experience in business-to-business SEO and digital marketing. We understand that B2B is a distinct entity from B2C. The sales cycles are longer, the audiences more niche, and the content needs more depth.

Over the years, we’ve worked with clients across diverse B2B industries, including technology, software (SaaS), manufacturing, professional services, and industrial sectors, among others. This means we’re fluent in the B2B buyer’s journey and can tailor SEO strategies specifically for B2B industries and audiences. We know how to research technical, niche keywords that your buyers use. We know how to create content that engages multiple decision-makers (from technical specs for engineers to ROI cases for CFOs).

Our experience translates into efficiency and effectiveness in developing and executing SEO strategies for complex B2B environments. In short, when you work with Via Marketing, you get a team of B2B SEO specialists who “get” your world. We bring not just generic SEO know-how, but true B2B marketing expertise to the table, which amplifies the impact of every optimization we do.

Proven Track Record

At Via Marketing, we don’t just promise results; we have the track record to back it up. We’re proud of the success we’ve achieved for our B2B clients, and we’re happy to share examples. Our strategies have helped companies significantly increase organic traffic, search visibility, and most importantly, conversions and sales pipeline. For instance, we’ve guided an industrial supplier to a 150% increase in organic traffic within six months (details are provided in the case study below). Another client, a B2B SaaS firm, doubled their qualified leads year-over-year thanks to our SEO and content strategy. Many of our clients have achieved page 1 rankings on Google for their most sought-after keywords, outperforming larger competitors in the process. And it’s not just about traffic spikes; it’s about sustained growth and ROI. Over 90% of our SEO clients report that our work has met or exceeded their expectations in terms of lead quality and return on marketing investment. We measure our success by yours. These aren’t vague claims. We have data, client testimonials, and case studies to provide proof. By choosing Via Marketing, you’re partnering with an agency that has delivered tangible results in the B2B arena over and over again. We invite you to explore our Projects & Clients page or contact us for more information. We’re happy to share how we’ve helped companies like yours achieve significant successes with SEO.

Data-Driven, ROI-Focused Approach

When you invest in SEO, you deserve to see a return on your investment. Everything we do is oriented toward driving real business outcomes, not vanity metrics. We prioritize strategies that lead to conversions, whether that’s filling your sales funnel with Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), increasing demo requests, or boosting direct online sales for your B2B e-commerce. Our philosophy is “strategy backed by data.” Before making recommendations, we delve into research, including keyword data, competitor analysis, analytics trends, and more. We use this evidence to choose the tactics most likely to move the needle. During the campaign, we continuously test and iterate, for example, A/B testing title tags or content approaches, and use analytics to see what’s performing best. If certain efforts aren’t yielding the expected result, we pivot quickly. We’re not married to any particular tactic; we’re married to results. This ROI focus also means we’re mindful of your marketing budget and resources. We aim to deliver the maximum impact for every dollar spent on SEO, often identifying “low-hanging fruit” opportunities for quick wins (like optimizing a few existing high-value pages that could jump to page 1 with some tweaks) while working on longer-term gains (like a new content hub that establishes authority in your niche). Ultimately, we treat your ROI as our North Star. With clear reporting and regular check-ins, we’ll show you exactly how our SEO efforts translate into business growth, whether that’s more leads, lower customer acquisition costs, or higher lifetime value of organic customers. At Via Marketing, SEO isn’t just about rankings and traffic; it’s about your bottom line. We plan, execute, and adjust every step of the way to ensure your SEO investment yields a substantial return on investment.

Transparent Communication

Trust is built on transparency, and we take that to heart. When you work with Via Marketing, you’ll find we’re refreshingly open and honest in our communication. No smoke and mirrors, you’ll always know what we’re doing, why we’re doing it, and how it’s impacting your business. We provide detailed, regular reporting (as described earlier) that breaks down all key metrics and work completed. But transparency isn’t just a monthly report; it’s an everyday practice. Have a question about a sudden change in your Google rankings? Ask us, we’ll investigate and give you our honest take. Want to know what we’re planning for next month? We’ll share the game plan. If we make a mistake, we take responsibility for it and correct it. If there’s a change in search algorithms or a new opportunity we should tap into, we will inform you proactively. Our clients often tell us that our responsiveness and clarity set us apart, and we make sure you never feel left in the dark.

Furthermore, you’ll have direct access to our team of SEO experts. Need to speak with the strategist who crafted your keyword plan or the content lead writing your blog posts? No problem, you can. We don’t gatekeep our talent behind account managers; although you will have a dedicated account contact, our specialists are just as available to hop on a call when needed. We believe an informed client is an empowered client. By fostering open communication, we aim to build a long-term, trustworthy partnership. We understand that when you hire an agency, you’re entrusting a part of your business to us, and we honor that by being fully transparent partners every step of the way.

Full-Service SEO Partner

Via Marketing is more than an SEO vendor. We strive to be a comprehensive marketing partner committed to your long-term success. SEO doesn’t happen in isolation, and as a full-service B2B fractional marketing agency, we understand the broader picture of how SEO intersects with other channels and your overall strategy. When you choose us, you get the benefits of a one-stop solution. We can seamlessly integrate SEO with content marketing, PPC advertising, social media, and other marketing channels. Do you need to fix technical issues on your site? Our web development expertise complements the SEO team, ensuring that technical recommendations are implemented promptly. Want to create a downloadable e-book to capture leads from the increased organic traffic? Our content creators and designers can produce it. Essentially, we handle all aspects of SEO and related marketing needs under one roof. This comprehensive capability saves you the hassle of juggling multiple agencies or freelancers. It also means our SEO strategy aligns with your broader marketing campaigns (we can coordinate keywords with your Google Ads, ensure messaging consistency, etc.).

As a full-service partner, we’re dedicated to each client’s holistic growth, not just helping you rank, but also nurturing and converting that traffic post-click. We’re happy to advise on conversion rate optimization for your landing pages or collaborate with your sales team to align on lead quality. Our goal is to provide a comprehensive, one-stop solution for digital growth and expansion. Many of our clients see us as an extension of their in-house team, their outsourced “SEO department,” plus more. We cherish that role. When you work with Via Marketing, you gain a partner who looks at your business in totality and is willing to roll up their sleeves on anything that impacts your success. In summary, we offer the convenience, consistency, and dedication of a full-service agency with the specialized skill of an expert B2B SEO firm, the best of both worlds to support your long-term marketing success.

B2B SEO Success Stories

We’ve helped numerous B2B companies significantly improve their organic visibility and lead generation. Here are a few success stories from our clients:

We’ve helped numerous B2B companies significantly improve their organic visibility and lead generation. Here are a few success stories from our clients:

  • 3d Signals: Achieved a 55% increase in demo requests after six months by implementing our targeted content strategy and technical SEO upgrades.
  • Entuitive: Saw a 312% boost in organic traffic within a year using our hyper-local SEO and content optimization approach, resulting in a surge of qualified leads.
  • Ninety Nine: Gained a competitive edge in a crowded market through focused keyword optimization and thought leadership content, leading to a substantial uptick in inbound inquiries.
“Via Marketing’s approach gave us a clear edge in our industry. We’ve seen remarkable boosts in both traffic and client engagement.”
Arkadi Krol​ CEO of a B2B Company
B2B SEO Results

Nothing speaks louder than real-world results. Via Marketing has helped numerous B2B companies transform their online presence and lead generation through our SEO services. Here are a couple of brief case studies that showcase what our strategies have achieved:

150% More Organic Traffic

Client: Industrial Supplier

An industrial B2B supplier (manufacturer of specialized equipment) was struggling to attract visitors to a new section of their website aimed at acquiring corporate clients. Their online visibility was low, and competitors dominated the search results for critical product keywords.

We conducted a thorough SEO audit and discovered several technical issues (slow page load times and missing meta tags) and content gaps. We conducted extensive keyword research to determine how procurement managers and engineers searched for these products. Our team then restructured the website’s product pages with optimized titles and descriptions, ensuring each page targeted a specific high-value keyword. We also created a series of educational blog posts and guides addressing common questions and use cases for the equipment, targeting earlier-stage research queries. In parallel, we undertook a targeted link-building campaign, featuring the company’s insights on industry forums and in a guest article on a well-known manufacturing blog, with each link pointing back to their site.

Within six months, the client’s organic traffic increased by 150%. Several product pages that were previously invisible on Google climbed to the first page of Google results (some even securing the top 3 spots) for their target keywords. This surge in visibility led to a significant increase in inquiries and quote requests through the website, resulting in a 120% rise in organic leads. The client noted that the quality of leads improved as well; prospects were often well-informed by the time sales spoke to them, thanks to the content they had read on the site. This case demonstrated how a combination of technical fixes, content creation, and strategic outreach could quickly elevate a B2B company in the search rankings. The client continues to enjoy strong year-over-year organic growth and has expanded their engagement with us to support SEO for new product lines (a testament to their satisfaction with the results).

Double the Qualified Leads

Client: SaaS Company

A Software-as-a-Service (SaaS) company offering a B2B project management solution in a very competitive market. They had moderate traffic but struggled to convert that traffic into demo sign-ups. They were also facing stiff competition from larger players in search engine results for important terms like “project management software for enterprises.”

We began with a thorough examination of the client’s analytics and user behavior. We noticed that while they were getting some organic traffic, it wasn’t landing on pages optimized for conversion. A lot of it went to generic blog posts that didn’t drive action. In response, we revamped the content strategy to balance top-of-funnel and bottom-of-funnel content. We created SEO-focused landing pages for key industries (e.g., “Project Management Software for Construction Industry”) to target more specific, high-intent searches. At the same time, we optimized existing blog content by adding clear calls-to-action for demos and internal links that guide readers to relevant product pages. Keyword research revealed valuable long-tail queries (like “secure project management tool for finance compliance”) that the big competitors weren’t targeting, so we created new content to address those, positioning the client as a niche expert. On the technical side, we improved the site’s Core Web Vitals and mobile experience, which resulted in a notable rankings boost following Google’s page experience updates. Lastly, we implemented an A/B testing program on key pages (pricing and features) to incrementally improve their conversion rates, in conjunction with the growing traffic from SEO.

Over the next year, the client’s website experienced a steady increase in organic traffic, approximately a 65% rise. More impressively, the number of qualified leads (defined as demo requests from companies in their target profiles) more than doubled. By capturing niche keywords, we drew in visitors who were later-stage in the buying process (often comparison-shopping specific features or compliance needs), which meant they were highly qualified. The new industry-focused pages we created started ranking on page 1 for their respective niche terms, siphoning traffic that previously went to bigger competitors. Conversion rate optimizations on the site ensured that this increased traffic translated into actions: their demo request conversion rate on organic traffic went from 1.2% to 2.5%, for example. One particularly successful blog post we wrote, targeting the keyword “AI in project management” (an emerging trend with lower competition), not only ranked #1 but also earned backlinks from several tech publications, further boosting the site’s authority. The sales team reported that inbound leads were better educated about the product (“they often reference the specific content piece that brought them in,” the VP of Sales noted). All in all, our B2B SEO campaign became a cornerstone of the SaaS company’s growth strategy, proving that even in a competitive space, a smart SEO approach can deliver tangible business outcomes. The CMO commented that engaging Via Marketing was one of the best marketing decisions they made, as the ROI of our SEO work surpassed that of many other channels.

(These are just snapshots for more success stories and details on how we’ve helped companies achieve their goals through SEO. Feel free to reach out. We’re happy to discuss relevant examples from our B2B SEO solutions portfolio that might align with your industry or challenge.)

If you’re ready to turn search engines into a major driver of leads and revenue for your business, let’s chat about how we can help. Schedule a free consultation with our team to:

  • Get a complimentary review of your current SEO: We’ll assess your website and rankings to identify strengths and weaknesses, at no cost.

  • Discover new growth opportunities: Learn how our B2B SEO experts can unlock quick wins and long-term gains, from untapped keywords to content ideas tailored for your market.

  • Receive a tailored SEO strategy proposal: Based on our review, we’ll prepare a custom plan to boost your search visibility, traffic, and lead generation, specifically for your business needs.

Get Your Custom B2B SEO Proposal Now!. Take the first step toward consistent inbound leads and sustainable growth.

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FAQ

B2B SEO Frequently Asked Questions (FAQ)

What makes B2B SEO different from B2C SEO?

B2B SEO targets professional decision-makers within organizations rather than individual consumers, requiring a fundamentally different approach.

Key differences include:

  • Target audience: Business executives, managers, and technical experts vs. general consumers
  • Keyword strategy: Industry-specific, niche terms (e.g., "enterprise software ROI") vs. broader consumer keywords
  • Sales cycle: Longer buying process with multiple decision-makers vs. shorter consumer purchases
  • Content approach: Educational, trust-building materials (whitepapers, case studies) vs. quick conversion-focused copy
  • Conversion goals: Lead generation and consultation requests vs. direct online purchases
  • Search intent complexity: B2B searches often reflect research or comparison stages, while B2C searches lean toward immediate needs or desires
  • Volume vs. value: Lower search volumes but higher value per lead in B2B; higher volume but lower transaction value in B2C

Our B2B SEO strategies emphasize lead nurturing and integrate seamlessly with account-based marketing to guide prospects through complex buying decisions.

B2B SEO is a long-term investment with significant improvements typically visible within 4-6 months.

Expected timeline:

  • Months 1-2: Strategy development, technical audits, and initial optimizations. Minor improvements may be visible
  • Months 3-4: New content published, optimizations implemented. Keyword rankings begin climbing, organic traffic increases
  • Month 6: Notable gains in rankings and lead generation. Many keywords reach page 1, organic inquiries increase significantly
  • Months 6-12: Exponential growth as content authority builds and cumulative effects take hold

Results depend on factors like industry competitiveness, current website state, and implementation speed. Unlike paid advertising that stops when you turn it off, SEO builds momentum over time, creating a sustainable pipeline of high-quality organic leads.

Our comprehensive B2B SEO services cover every aspect of search engine optimization to maximize your visibility and lead generation.

Technical SEO Optimization:

  • Site speed improvements and mobile responsiveness
  • Crawlability enhancements and URL structure optimization
  • Schema markup implementation
  • Technical audits with clear implementation guidance

Keyword Research & Strategy:

  • In-depth B2B keyword analysis for all buying stages
  • Competitor keyword gap analysis
  • Content mapping and strategic planning
  • Long-tail keyword identification for niche targeting

Content Creation & Optimization:

  • Website copy and landing page optimization
  • Blog posts, articles, and thought leadership content
  • Conversion-focused content that guides prospects to action
  • Meta tags, headers, and on-page SEO optimization

Link Building & Authority Development:

  • Ethical backlink acquisition from industry publications
  • Guest posting on authoritative B2B websites
  • Creation of linkable assets (research, infographics)
  • Industry directory submissions and citations

Monitoring & Reporting:

  • Monthly performance reports with clear insights
  • Keyword ranking and traffic monitoring
  • Lead generation and conversion tracking
  • Real-time analytics dashboard access

Ongoing Consultation & Strategy Refinement:

  • Continuous strategy adjustments based on performance
  • Algorithm update adaptations
  • Integration with business growth and new product launches
  • In-house team training and best practice guidance

We ensure complete transparency through comprehensive tracking and regular reporting of key performance indicators.

What we track and report:

  • Keyword rankings: Position improvements for target keywords (e.g., moving from position 15 to position 5)
  • Organic traffic growth: Month-over-month increases in search engine visitors
  • Lead generation metrics: Contact forms, quote requests, and demo sign-ups from organic traffic
  • Engagement improvements: Time on site, page views, and user behavior metrics
  • Conversion rate optimization: How well organic traffic converts to leads and customers

Reporting structure:

  • Monthly detailed reports with plain-language insights
  • Real-time dashboard access for key metrics
  • Quarterly strategy reviews and performance analysis
  • Regular check-in calls to discuss results and next steps

Our reports don't just show data-we interpret it with actionable insights like "Traffic increased 30% this quarter primarily due to these 5 high-performing blog posts" or "Lead generation jumped because keyword X reached the #2 position on Google."

Absolutely! When executed properly, B2B SEO delivers one of the highest ROI investments in marketing.

Why B2B SEO provides exceptional value:

High-Quality Lead Generation:

  • Attracts prospects actively researching solutions
  • Higher conversion rates compared to outbound marketing
  • Warmer leads that close faster and at higher rates
  • Intent-driven traffic with genuine business needs

Long-Term Cost Efficiency:

  • Cumulative returns that compound over time
  • Content continues generating leads years after creation
  • Decreasing cost per lead as organic presence grows
  • Asset-building approach vs. ongoing ad spend requirements

Brand Authority & Trust Building:

  • Consistent search visibility positions you as an industry leader
  • Organic rankings build credibility with decision-makers
  • Easier sales conversations with prospects who already trust your expertise
  • Enhanced brand recognition in your target market

Marketing Channel Integration:

  • SEO content supports sales team efforts and email campaigns
  • Improved website performance benefits paid advertising Quality Scores
  • Cross-channel efficiency improvements
  • Unified digital presence that amplifies all marketing efforts

B2B SEO is a sustainable, long-term growth strategy that reduces dependence on paid media while consistently improving lead volume, quality, and brand authority. Our clients typically see SEO become one of their top revenue drivers within 12-18 months, delivering ongoing value for years to come.

Short answer:
Yes. B2B is our sole focus-every strategy, tool, and playbook is purpose-built for business-to-business growth.

Why specialization matters:

  • Complex buyer journeys. Multi-touch attribution, ABM, and long sales cycles demand tailored SEO.
  • Industry-specific content. We craft thought leadership that resonates with technical stakeholders.
  • Revenue-focused KPIs. We optimize for MQL→SQL→pipeline-not vanity metrics.

By dedicating 100% of our resources to B2B, we deliver faster insights and higher ROI than generalist agencies.

Quick take:
We combine real-time data alerts with daily industry monitoring to adapt your strategy before rankings shift.

Our 4-layer safeguard:

Layer What We Watch How We Respond
1. Official sources Google Search Central, patent filings Update playbooks within 24h
2. Industry chatter Designated forums and online communities, X and recently LinkedIn as well Flag "early-warning" topics
3. Site telemetry Automated anomaly alerts
(traffic, CWV, SERP volatility)		 Run impact analysis the same day
4. AI pattern detection LLMs scan rank-tracker data for unusual drops / boosts Trigger content and tech audits

Outcome: Your site stays aligned with Google's evolving E-E-A-T, Helpful Content, and Spam policies-often gaining visibility while competitors scramble.

Short answer:
We link every organic click to a closed-won deal in your CRM, then compare revenue against SEO spend.

More details:

  1. Define a "conversion." Form fill, demo request, content download, etc.
  2. Set a baseline. Current keyword rankings, organic sessions, lead volume.
  3. Monitor core KPIs monthly.
    • Keyword rankings (top / mid / bottom funnel)
    • Organic traffic & click-through rate
    • Lead quantity and CRM-verified lead quality
    • Pipeline value & closed revenue attributed to SEO
  4. Connect the dots. Auto-sync Google Analytics ↔ CRM so every search visit maps to an opportunity ID.
  5. Calculate ROI. (SEO-sourced revenue - SEO cost) / SEO cost = ROI %
  6. Report & refine. Share dashboards, double-down on pages converting ≥ 5 %, rewrite those < 1 %.

Why it works: Decision-makers see revenue, not just "traffic," proving SEO's business impact.

Bottom line: We spot issues fast and execute a proven recovery roadmap.

Rapid-recovery checklist:

  1. Instant alert: Rank trackers ping us within minutes of a drop.
  2. Root-cause Identification:
    • Link-profile shifts? Disavow or replace.
    • Content intent mismatch? Refresh headings, add expert citations.
    • Technical regression? Fix crawl, index, or CWV issues.
  3. Priority sprint: Cross-functional team implements fixes in 1-2 weeks.
  4. Progress checkpoints: Weekly micro-reports until metrics rebound.
  5. Post-mortem hardening: Document lessons, update SOPs, fortify against repeats.

Typical timeline: Clients regain pre-update visibility within 2-6 weeks-and often surpass it thanks to the improvements made.

Short answer: Plan on $1.5K-$15K/month for an agency retainer, $150–$350/hr for a seasoned consultant, or $120K–$250K/yr in‑house salary plus the standard employee costs (benefits, health, vacation, bonuses, etc.).

Breakdown:

Engagement Model Typical Cost Range Best For What You Get
Specialist Freelancer $90-$120 /hr
or $1.5K-$3.5K /mo		 Startups, one-off projects Narrow scope (e.g., keyword research, content briefs)
Solo Consultant $100-$300/hr
or $3 K-$8 K/mo		 SMB-mid-market Strategy + light execution, direct senior expertise
Boutique Agency $1.5K-$15K/mo retainer Growth-stage SaaS, complex B2B funnels Full-stack team: tech SEO, content, links, reporting
Enterprise Agency $10K-$50K/mo and more retainer Global or multi-site enterprises Dedicated pod, advanced analytics, cross-channel support
In-house Strategist $120K-250K/yr salary
+ 15-25% everhead		 Companies wanting embedded expertise 100 % focus on your product, closer RevOps alignment

The usual suspects are: Age of the domain (company age), number of employees, online presence, social media activity, and whether any SEO was previously done.

  • Scope and goals: A technical audit costs far less than a 12-month, pipeline-ownership engagement.
  • Competitive landscape: Saturated niches require bigger budgets for PR/links, quality content creation, and proper optimization.
  • Website size and condition: Legacy CMS migrations, multi-language setups, or heavy schema markup increase hours.
  • Tight deadlines: Accelerated timelines may require more robust approaches that are costly.

    • ROI lens:

Let Us Help You Grow

Ready to Growing Your B2B Client Base Organically?

Nothing speaks louder than real-world results. Via Marketing has helped numerous B2B companies transform their online presence and lead generation through our SEO services. Here are a couple of brief case studies that showcase what our strategies have achieved:

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