That’s why our focus isn’t “more leads.” It’s better leads-and the systems to prove it.
LinkedIn is ideal if you:
LinkedIn may not be the best starting point if you:
If that’s you, we’ll say so-and point you toward the right channel mix (often starting with GTM planning + messaging, then paid distribution).
At a glance
LinkedIn is an attention market. Winning doesn’t come from “set it and forget it.” We build a test pipeline so you always know:
Retargeting is where efficiency often lives. We create retargeting segments by intent stage (visited pricing, watched video, opened lead form, engaged with ads) and tailor messaging accordingly.
If you sell to a defined set of accounts, ABM isn’t optional-it’s the strategy.
LinkedIn Matched Audiences allows you to build audiences from lists and engagement signals and use them for retargeting or account targeting. LinkedIn also notes that the minimum ad set audience size is 300 member accounts, and that location targeting can reduce audience size-so account lists and segments need to be planned with deliverability in mind.
We help you:
ABM fails when it targets “the decision maker” as if buying committees don’t exist.
We map and target roles like:
Then we build sequencing so each role gets the message that matches how they evaluate.
We report beyond CTR:
LinkedIn can capture leads in two main ways:
We use both-strategically.
Lead Gen Forms can reduce friction because fields can be pre-populated with member profile data, which can increase completion rates. LinkedIn’s Lead Gen Forms playbook cites an average landing page conversion rate of 2.35% (WordStream study) versus 13% for LinkedIn Lead Gen Forms, and notes Lead Gen Forms can drive 5x higher conversion than landing pages.
Landing pages can be better when you need:
High conversion is meaningless if lead quality collapses.
We balance volume and quality using:
And we’ll tell you the truth: if your follow-up process is slow or inconsistent, you’re paying more for the same results. We’ll help you fix the system, not just the ads.
This is where most “LinkedIn agencies” stop. We don’t.
If you can’t trust your tracking, you can’t trust your optimization-or your ROI story.
Conversions API (CAPI) lets advertisers connect online and offline data to LinkedIn and send marketing data directly from their servers (not just browser/cookie-based tracking). LinkedIn notes CAPI can help strengthen performance and privacy by supporting a reliable, secure connection that doesn’t rely on cookie-based tracking.
LinkedIn also recommends using Conversions API together with the Insight Tag for a more complete view, and notes it deduplicates events sent via both methods (so you don’t double-count conversions).
B2B journeys are multi-touch:
CAPI allows you to connect those signals to your campaigns so optimization can prioritize what becomes real pipeline.
LinkedIn has reported that advertisers using CAPI (in beta studies / internal research) saw, on average:
Benchmarks vary by industry and offer-but the direction is consistent: better signals → better optimization → better efficiency.
You’ll always see:
Where possible, we connect reporting to:
LinkedIn also highlights tools like Conversions API and the Revenue Attribution Report to help connect marketing activity to pipeline and revenue.
Contact us to learn how we can support your LinkedIn growth journey.
Choose the engagement that matches your stage, urgency, and target account complexity.
Best if you want clarity before committing to monthly execution.
Includes:
Deliverable: a ready-to-execute LinkedIn growth plan.
Best if you already believe in LinkedIn, and need performance + consistency.
Includes:
Best for high-ACV B2B with target accounts and buying committees.
Includes everything in Ads Management, plus:
Not sure what you need? That’s what the first call is for.
Via Marketing supports B2B growth across strategy and execution, bridging gaps between what companies need and what in-house teams can deliver.
If you want examples of work across industries and programs, explore our portfolio:
For many B2B brands, you can see early signals within weeks (CTR, engagement, lead flow), but pipeline and revenue impact typically take longer, depending on sales cycle length, offer strength, and follow-up process. We'll set realistic milestones and focus on leading indicators that correlate with pipeline.
Enough to run real tests without starving delivery. The "right" budget depends on ICP size, geography, and funnel stage-but we'll give you a recommended testing budget and what it will (and won't) allow you to learn.
Not always. Lead Gen Forms can convert higher due to reduced friction and pre-filled fields, and LinkedIn has published benchmarks showing stronger conversion rates in many cases. But landing pages can win when qualification, education, and analytics depth matter more than raw conversion rate.
If you want stronger attribution and optimization signals, especially beyond simple website conversions, CAPI is often a major unlock. LinkedIn explains that CAPI can connect online and offline data and can strengthen performance and privacy with server-to-server data sharing. We'll recommend it when it's worth the effort.
Often yes, but you must plan for deliverability. LinkedIn notes the minimum ad set audience size is 300 member accounts, and segments must reach that threshold to deliver. We'll help you structure segments, so ABM is realistic (and not stuck in "too small to serve").
Usually, we'll need:
Yes. LinkedIn performance is heavily influenced by message-market fit and creative execution. We build a creative testing pipeline and continuously iterate based on results.
We report what matters: spend efficiency, lead performance, and (when feasible) movement toward SQLs, meetings, and pipeline. We also show what we're testing next, so the program improves every month.
If you want LinkedIn to produce measurable B2B growth, let’s build the strategy and the system, not just “run ads.”
Schedule your FREE consultation, and you’ll leave with:
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