Delta Chamber of Commerce

The Delta Chamber of Commerce had been facing a persistent challenge – a declining number of female members and a struggle to attract women attendees to their events year after year. To address this issue, they brought on Via Marketing. Our team identified the annual Golf tournament as the perfect opportunity to engage women and devised the ‘Golf Takes Balls’ campaign, which became an overwhelming success.

The campaign went viral, capturing widespread attention from local and provincial media channels, generating significant buzz and excitement. The results were remarkable – not only did the Chamber experience the largest turnout of female attendees in its history, but they also witnessed a substantial surge in new women memberships.

Furthermore, the event itself grew beyond initial expectations. To accommodate the overwhelming interest, an additional Golf Course was added, doubling the size of the originally planned event. Remarkably, despite the expansion, the tournament still managed to sell out completely.

The ‘Golf Takes Balls’ campaign proved to be a game-changer, successfully increasing women’s participation and interest in the Delta Chamber of Commerce’s activities, revitalizing the organization with a renewed spirit of inclusivity and growth.