Chandos
Gaining Momentum with Tech Giants
Gaining Momentum with Tech Giants
CLIENT
INDUSTRY
Education k-12
Industrial
Retail and Hospitality
CATEGORY
ABM (Account Based Marketing)
Event Marketing
Social Media
Brand Awareness
Chandos, a leading Canadian real estate developer and general contractor (GC), is known for its innovative and collaborative approach, as well as for being one of the first Canadian companies to adopt the Integrated Project Delivery (IPD) model. Specializing in commercial, institutional, and industrial projects, among others, Chandos stands out. Additionally, as one of only 6,000 Certified B Corporations worldwide, Chandos demonstrates a strong commitment to sustainability and social responsibility.
The objective:
To help Chandos position itself as a leader in constructing projects for tech companies and to gain large tech companies as clients.
The solution:
Via Marketing Company developed a comprehensive marketing strategy that included content demand generation, event marketing, and highly targeted Account-Based Marketing (ABM) campaigns.
What followed was a masterclass in marketing finesse:
The result?
