Via Marketing is a strategic full-service B2B Fractional Marketing agency. We bridge gaps between companies’ needs and their in-house marketing capabilities.
© 2017 – 2026
Via Marketing > Our Team > Kristina Starr
Canadian-born and educated Product Marketing leader with 10+ years experience driven by relentless curiosity. I believe everything’s ‘figureoutable’. I have a thirst for knowledge and improvement, continiously looking to upskill..it’s kinda my thing.
I execute strategic product marketing GTM plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
I have expertise in leading new product introductions from conception to launch, go-to-market strategies, and providing competitive intelligence to make sure you stay on top. I also work on mature products, ensuring they remain relevant and successful in the market.
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