With 15 years at Lululemon as a Senior Product and Brand Copywriter, Juliana spearheaded content strategy efforts, demand generation, outreach, and engagement campaigns. She focused on Product-Led Growth (PLG) and the creation of insight-driven content, utilizing her capability to captivate and educate consumers through vibrant storytelling and strategic insights. Known for her knack for branding and a creative touch, Juliana has named hundreds of Lululemon styles, spanning core franchises to high-profile collaborations. She also coined terms for dozens of the brand’s proprietary fabrics and technologies.