Corrections Policy
Accuracy matters to us. Even well-intended content can contain mistakes, omissions, or time-sensitive information that later becomes outdated. This policy explains how we review reported errors, when we issue corrections or clarifications, and when we update, archive, or remove content.
Via Marketing's Approach to Correcting Inaccuracies in Content
What may require a correction or review?
A review may be needed when a page contains a factual mistake, an incorrect number or date, misleading wording, inaccurate attribution, a misleading visual, or professional guidance that is no longer current. We also review errors created during AI-assisted writing, summarisation, or editing if they affect meaning.
How to report a possible error
Please contact us through our Contact Us page and mark the subject line “Correction” or “Possible Error.” To help us assess quickly, include the page URL, the passage or section in question, and any supporting source if you have one.
How we assess reported issues
We review the original wording, publication context, date sensitivity, available sources, and the likely impact on readers. Depending on the issue, we may consult the original drafter, an editor, a subject-matter specialist, or a technical reviewer.
How we distinguish between different types of changes
Minor edits. Spelling, grammar, formatting, or broken-link fixes that do not change meaning may be made without a formal correction note.
Freshness updates. When a platform, market condition, workflow, or tool changes after publication, we may update the page and mark it as updated without treating the original version as an error.
Clarifications. If wording was incomplete, ambiguous, or potentially misleading, we may add a clarification note or revise the language for accuracy.
Substantive corrections. If a change affects meaning, trust, interpretation, or decision-making, we aim to correct the page transparently and add a correction note where appropriate.
Retirements, redirects, or removals. If content is materially misleading, obsolete beyond reasonable repair, or published in error, we may archive, redirect, or remove it.
Newsletters and social channels
If inaccurate information was shared in a newsletter or on social media, we will aim to correct it on the same channel, where practical.
What we do not do
We do not remove accurate information simply because someone disagrees with our interpretation or commercial point of view. We also do not silently make major factual changes when a public note would better serve readers.
Priority and timing
We aim to review credible correction requests as quickly as possible. Time-sensitive, privacy-related, legal, and high-impact issues receive higher priority.
