Conversational AI and Search Behavior: The Impact on User Interactions

Conversational AI is transforming how users search for information online. Instead of typing a few keywords into a search engine, users can now engage in natural conversations with AI-powered agents, thanks to advancements in artificial intelligence. This shift in search behavior leads to more refined and context-aware results, enhancing the user experience. These AI systems […]

Future of B2B Marketing: Trends That Are Becoming Necessities

Following the rise of Generative AI, B2B marketing is going through some serious changes. Have you wondered what these changes may look like? We have a few good guesses. Spoiler Alert: The main themes remain technology adoption, automation, cohesiveness, and, above all, highly personalized and targeted content. Here are 7 trends in B2B marketing that […]