Benefits vs. Features: The Emotional Key to Unlocking Sales
Have you ever poured your heart into a marketing campaign only to see crickets? The missing element could be a strategic understanding of marketing psychology, which delves into how emotions and perceptions influence buying decisions. The reason might be a disconnect between what you’re saying and what truly motivates people to buy. The secret weapon […]
What Will Happen to Marketing in the Age of AI?
The rapid advancement of artificial intelligence (AI) is revolutionizing industries worldwide, with marketing being one of the most significantly impacted. As businesses strive to stay competitive in a digital-first era, the adoption of generative AI tools promises to transform marketing strategies, enabling more personalized and efficient content creation. However, this technological shift also raises critical […]
Emotion in B2B Marketing: Why Your Customers Buy on Emotion, Not Information
We often get caught up in the details—features, specifications, and exhaustive lists that delineate everything a product or service can do. However, it’s essential to recognize a more profound truth: 44% of B2B marketers believe that connecting on an emotional and factual level equally is key to campaign success (Gartner). This underscores a critical insight […]
Emotional Branding: Features Don’t Win Hearts, Emotions Do—Don’t Just Sell, Make Them Feel!
Did you know that emotionally connected customers are more than twice as valuable as highly satisfied ones? I know that sounds bold, but think about it: when was the last time a product feature made you feel something? Probably never. But when a brand tugs at your heartstrings through emotional advertising, it leaves a lasting […]
Launch Like a Pro: Why You Need Audience Before You Blast Off
Picture this: You’ve spent months, maybe even years, perfecting your product. You’re excited, your team is pumped, and the launch date has finally arrived. But instead of a flurry of orders and excited customer responses, there’s…silence. It’s the nightmare scenario every entrepreneur dreads. Launching without an audience is like throwing a party without sending out […]
The Marketing Sweet Spot: Why You’re Not Getting Results (and How to Fix It)
Are you frustrated with your marketing efforts? You put out great content, but nothing seems to happen. Clicks are low, sales are stagnant, and the magic just isn’t there. You’re pouring effort into your marketing but seeing little to no results. Perhaps you’re missing the marketing sweet spot, and a lack of consistency in marketing […]
Hack Their Brain: Mere Exposure Effect to Skyrocket Your Startup’s Growth
In the competitive world of startups and new market expansion, getting noticed is half the battle. But how do you make a lasting impression on potential customers who are bombarded with marketing messages every day? The answer lies in a powerful psychological phenomenon called the mere exposure effect. Familiarity Breeds Trust: The Science Behind the […]
Empower Your Marketing Campaign Management: Advanced Techniques and Solutions
In the digital age, the success of your business hinges on the effectiveness of your online marketing campaigns. At Via Marketing Co., we understand the critical importance of crafting and executing tailored online campaigns that not only resonate with your target audience but also drive growth and success for your business. Recognizing that marketing campaign […]
Via Marketing, a Strategic Full-Service B2B Fractional Marketing Agency
Via Marketing—A Full-Service B2B Fractional Marketing Agency Your path of least resistance to markets & audiences—Via Marketing We break down market entry barriers, identify opportunities, and leverage our deep understanding of audiences, expertise in data analysis, AI, and marketing experience to help you overcome challenges and drive growth. Ready to discover the best marketing path […]
