A new website, paid campaigns, and employee recruitment for a telecom company — and sales growth

99 Ninety Nine operates in a highly competitive telecom market, where customers compare prices, bundles, and services quickly — and at the same time, sales companies and call centers need to recruit quality employees to keep up with demand.

At the start of the project, the company needed a central digital asset that would connect its sales activity, its recruitment activity, and the trust the brand has to convey to potential customers. At project start the company had no site of its own, and it needed a modern, credible website to anchor both lead generation and employee recruitment.

The core challenge was to build a digital system that serves two business goals at once: generating qualified leads for telecom offers, and recruiting sales agents for the call centers.

In the telecom space, generating lots of inquiries is not enough. The leads have to be relevant, the lead source has to be clear, the response has to be fast, and the campaigns have to bring in people with real intent to buy a service or submit an application.

The company also needed to strengthen its digital credibility. A professional website, clear messaging, focused landing pages, and correct measurement were essential to turn advertising into a consistent growth engine.

The main goals of the project were:

Build a new, professional, conversion-focused website.

Create a steady stream of relevant leads for telecom packages.

Improve the sales-agent recruitment process.

Reduce dependence on generic, unfocused inquiries.

Strengthen the company's credibility and digital presence.

Improve campaign measurement, tracking, and optimization.

Connect campaigns, forms, CRM, and the sales process.

Make the advertising budget more measurable, efficient, and purposeful.

For 99 Ninety Nine we built a marketing infrastructure that connects the website, campaigns, landing pages, forms, CRM, measurement, and optimization.

Instead of running disconnected campaigns, we created a system where every component supports the next: a focused ad leads to a simple page or form, the inquiry enters the system in an orderly way, the team receives a clear, ready-to-handle lead, and the data feeds back into the optimization process.

The approach was not just to bring more inquiries, but to bring higher-quality inquiries — ones the team can handle faster and turn into business results.

Website design and development

We designed and developed a new website for the company, built to serve as the foundation for all of its marketing, sales, and recruitment activity.

The site was built to present the company professionally and credibly, with clear messaging, sharp calls to action, fast landing pages, and simple forms for inquiries or job applications.

The website was not built as a brochure asset, but as a sales tool connected directly to the campaign activity and the company's business processes.

Paid lead-generation campaigns

We managed paid campaigns designed to generate quality inquiries for the company's telecom services.

The campaigns were built around focused audiences, clear messages, and relevant pain points — price, speed, telecom bundles, and service. They included Facebook and Instagram Lead Ads, forms connected to the CRM with automated call-back rules, and call tracking to isolate real ROI.

Employee-recruitment campaigns

Alongside the sales activity, we built a digital recruitment engine for call-center sales roles.

The campaigns pointed to simple, fast application forms, aiming to reduce friction and let the recruitment team contact candidates within a short time. The search campaigns were rebuilt around tight geographic and interest segments, and submissions were synced to a recruitment system so candidates could be handled quickly.

SEO, Google, and LinkedIn

Beyond the paid campaigns, we created a marketing infrastructure that combines Google advertising, organic SEO, and LinkedIn activity as part of an ABM strategy. The combination was designed to generate quality leads and build long-term presence.

Measurement and optimization

The campaigns were managed with a data-driven approach: performance analysis, lead-quality review, creative optimization, conversion-funnel improvements, and real-time measurement.

The goal was to understand not only where inquiries come from, but which inquiries are truly high quality, which campaigns create value, and where it makes sense to scale budget up or down.

The work with 99 Ninety Nine created a marketing infrastructure that connects advertising, the website, recruitment, and sales.

The campaigns increased inquiry volume by tens of percent, reduced the hiring cost per candidate, and shortened sourcing time. Recruitment costs dropped, open positions were filled on schedule, the sales team now works a clean queue of intent-rich leads, and the company owns a website that proves credibility while fuelling growth.

The initiative worked because it did not settle for one-off advertising.

Instead of only launching campaigns, a complete system was built: a website that converts, simple forms, focused campaigns, integration with internal systems, measurement, automation, and optimization.

When every step in the customer and candidate journey is connected to the next, you can improve the volume of inquiries, their quality, and the speed at which the sales and recruitment teams can act.

Digital marketing strategy

Website design and development

Landing page development

PPC campaigns

Google campaigns

Facebook and Instagram campaigns

Employee-recruitment campaigns

Lead-funnel creation

Form-to-CRM integration

Call tracking

SEO

LinkedIn and ABM activity

Creative optimization

Conversion-funnel optimization

Measurement and data analysis