Case Study
A new website, paid campaigns, and employee recruitment for a telecom company — and sales growth
99 Ninety Nine is an Israeli telemarketing and sales company that operates phone-based call centers and sells telecom packages including TV, high-speed internet, landline, and mobile. The company is one of Israel's large authorized telecom resellers, with sales activity for both private and business customers.
Working with the company, we built a digital infrastructure that supports both sales growth and employee recruitment. The project included designing and developing a new website, paid campaigns, lead funnels, campaigns for recruiting sales agents, integration with internal systems, and ongoing measurement and optimization.
The result: more focused marketing activity, growth in inquiry volume, a better recruitment process, lower recruitment costs, and a website infrastructure that builds credibility, generates leads, and supports the company's growth.
- Client
- 99 Ninety Nine
- Industry
- Telemarketing
- Sales
- Telecom packages
- Employee recruitment
- Deliverables
- New website
- Paid campaigns
- CRM
- Call tracking
- SEO and ABM
- Outcome
- Growth in inquiry volume
- Lower recruitment costs
- Better sourcing and screening
01Background
99 Ninety Nine operates in a highly competitive telecom market, where customers compare prices, bundles, and services quickly — and at the same time, sales companies and call centers need to recruit quality employees to keep up with demand.
At the start of the project, the company needed a central digital asset that would connect its sales activity, its recruitment activity, and the trust the brand has to convey to potential customers. At project start the company had no site of its own, and it needed a modern, credible website to anchor both lead generation and employee recruitment.
02The Challenge
The core challenge was to build a digital system that serves two business goals at once: generating qualified leads for telecom offers, and recruiting sales agents for the call centers.
In the telecom space, generating lots of inquiries is not enough. The leads have to be relevant, the lead source has to be clear, the response has to be fast, and the campaigns have to bring in people with real intent to buy a service or submit an application.
The company also needed to strengthen its digital credibility. A professional website, clear messaging, focused landing pages, and correct measurement were essential to turn advertising into a consistent growth engine.