Case Study
A new website, SEO, email automations, and employee-recruitment campaigns that improved application-to-hire conversion by 30%
MSR Click Ltd. is a leading Israeli company in telemarketing and the sale of advanced telecom solutions. The company operates in a competitive environment, where attracting quality candidates, running an efficient recruitment process, and maintaining a credible digital presence are a significant part of business growth.
Working with the company, we created a complete digital infrastructure that included designing and developing a new website, SEO optimization, setting up email automations, and managing paid Google Search campaigns for employee recruitment.
The main result: a 30% increase in the conversion rate from job application to actual hire.
- Client
- MSR Click Ltd.
- Industry
- Telemarketing
- Telecom solutions sales
- Employee recruitment
- Deliverables
- New website
- SEO
- Email automations
- Google Search
- Outcome
- +30% in application-to-hire conversion
01Background
MSR Click Ltd. operates in a field where recruiting quality employees is an ongoing, significant need. To support the company's growth, it needed a digital operation that serves two main goals: strengthening the company's professional presence online, and improving the recruitment process end to end.
The website, campaigns, and automations were built as one system: a candidate searching for a job on Google lands on a relevant page, quickly understands the value of the role and the company, leaves their details, and receives structured follow-up communication that moves them forward in the process.
02The Challenge
The core challenge was not just to generate more inquiries, but to generate higher-quality inquiries and improve the odds that a candidate who applies actually progresses all the way to being hired.
In projects like this, lead volume alone is not enough. For the recruitment process to be efficient, the message has to be clear, candidates have to understand what they are joining, the form has to be easy to complete, and the rest of the process has to run quickly, consistently, and measurably.