Water & Wastewater Treatment

WFI Group


WFI Group


Water & Wastewater Treatment
Environmental Services


GTM Strategy
Customer Journey Mapping
Campaign Management
Account Based Marketing (ABM)
Automation: HubSpot Implement.
WFI Group is a global leader in water and wastewater treatment, specializing in biological wastewater treatment, water reclamation and reuse, toxin removal, and water desalination. The company includes several subsidiaries: Triple-T, which offers TAYA, a proprietary biological wastewater treatment reactor designed for small, remote, and decentralized communities; Rotec, known for their proprietary Flow Reversal RO technology; and Toxsorb, which focuses on resource reuse and biological treatment to enhance public health and sustainability.

Objective: US Market Entry.

To introduce the Triple-T TAYA Biological Wastewater Treatment Reactor to the US market, we aim to create brand awareness, educate the industry, position the company as a leader and innovator, and gain customers.

The solution

Developed a comprehensive GTM Strategy for WFI’s US market entry, mapped customer journeys, and implemented HubSpot to enhance automation. Orchestrated multichannel campaigns across LinkedIn, SEM, email, and industry events. Devised and led internal education sessions on an Account Based Marketing (ABM) strategy, and produced a quarterly newsletter. Additionally, I was responsible for the development, design, and production of brochures, one-pagers, data sheets, and other marketing collateral to support WFI’s outreach efforts.

Main Menu

Via Marketing Co. is a full-service B2B marketing agency—we bridge gaps between companies’ needs and their in-house marketing capabilities.
Tel-Aviv Office

Ha-Duvdevan St., 7
Unit #420
Kiryat Ono, Tel-Aviv
Israel 5551051

+972 (053) 331-2250

Vancouver Office

328 West Hastings St.,
Unit #300
Vancouver, BC
Canada V6B 1K6

+1 (604) 365-8433


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